Vonage
Case Studies
Grab Enhances User Experience with Vonage's SMS and Voice APIs
Overview
Grab Enhances User Experience with Vonage's SMS and Voice APIsVonage |
Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Application Development Platforms | |
Telecommunications Transportation | |
Logistics & Transportation Quality Assurance | |
Real-Time Location System (RTLS) Speech Recognition | |
System Integration | |
Operational Impact
The integration of Vonage's SMS and Voice APIs significantly improved Grab's user experience. The new phone number-based verification process streamlined the sign-up process, reducing disruptions and enhancing user satisfaction. The real-time, reliable delivery of transactional and operational notifications improved communication with users, making the booking process smoother. The use of SMS for localized mobile marketing campaigns also helped increase user retention and engagement. Furthermore, the per-second billing feature of Vonage's services led to significant cost savings for Grab, as they no longer had to pay for unused partial minutes. | |
Quantitative Benefit
Low latency and high deliverability for SMS and voice messages | |
Password-less login for users | |
Transactional and operational notifications for users via SMS | |