Domo Case Studies Grünenthal Creates Healthier Customer Relationships With Domo

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	Grünenthal Creates Healthier Customer Relationships With Domo Domo

Grünenthal Creates Healthier Customer Relationships With Domo

Domo

Technology Category	Analytics & Modeling - Big Data Analytics Analytics & Modeling - Data-as-a-Service
Applicable Industries	Pharmaceuticals
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Quality Analytics
Services	Data Science Services
Challenge	Grünenthal, a global leader in pain management, was struggling to understand its customers due to patient privacy regulations. The company lacked customer data, making it difficult to know what customers thought about its products and marketing strategies. This lack of data led to a culture where decisions were made based on gut feelings rather than concrete data. Grünenthal needed a solution that would allow it to overcome its data challenges and change its culture. Read More
About Customer	Grünenthal is a global leader in pain management, dedicated to creating and delivering life-changing medicines to more than 100 countries across Europe, the United States, and Latin America. The company has 4,500 employees and generates a revenue of €1.5 billion. Grünenthal's mission is to meet the needs of patients and caregivers with confidence. However, due to patient privacy regulations, the company was struggling to understand its customers and their needs. Read More
Solution	Grünenthal decided to conduct a short pilot project with Domo to test its capability. Working with Domo’s team of data consultants, Grünenthal was able to launch a dashboard within two weeks, and do data science reveals in less than two months. Based on the success of the pilot, Grünenthal has since rolled out a consistent set of advanced analytics and dashboards to offices across 19 different countries in under a year. This has put insights into the hands of the people on the ground who are making decisions on a daily basis. Grünenthal also worked with the Domo team to create a best-in-class data science operation. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Analytics & Modeling - Data-as-a-Service

Applicable Industries

Pharmaceuticals

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Quality Analytics

Services

Data Science Services

Challenge

Grünenthal, a global leader in pain management, was struggling to understand its customers due to patient privacy regulations. The company lacked customer data, making it difficult to know what customers thought about its products and marketing strategies. This lack of data led to a culture where decisions were made based on gut feelings rather than concrete data. Grünenthal needed a solution that would allow it to overcome its data challenges and change its culture.

About Customer

Grünenthal is a global leader in pain management, dedicated to creating and delivering life-changing medicines to more than 100 countries across Europe, the United States, and Latin America. The company has 4,500 employees and generates a revenue of €1.5 billion. Grünenthal's mission is to meet the needs of patients and caregivers with confidence. However, due to patient privacy regulations, the company was struggling to understand its customers and their needs.

Solution

Grünenthal decided to conduct a short pilot project with Domo to test its capability. Working with Domo’s team of data consultants, Grünenthal was able to launch a dashboard within two weeks, and do data science reveals in less than two months. Based on the success of the pilot, Grünenthal has since rolled out a consistent set of advanced analytics and dashboards to offices across 19 different countries in under a year. This has put insights into the hands of the people on the ground who are making decisions on a daily basis. Grünenthal also worked with the Domo team to create a best-in-class data science operation.

Impact #1	Grünenthal can now better understand its customers around the world without having to know exactly who their customers are.
Impact #2	The company can work with customer cohorts and assign activities to different groups to understand which ones lead to better understanding of their products.
Impact #3	Domo gives Grünenthal the incremental visibility required to deliver a better customer experience.

Impact #1

Grünenthal can now better understand its customers around the world without having to know exactly who their customers are.

Impact #2

The company can work with customer cohorts and assign activities to different groups to understand which ones lead to better understanding of their products.

Impact #3

Domo gives Grünenthal the incremental visibility required to deliver a better customer experience.

Benefit #1	Launched a dashboard within two weeks.
Benefit #2	Conducted data science reveals in less than two months.
Benefit #3	Rolled out advanced analytics and dashboards to offices across 19 different countries in under a year.

Benefit #1

Launched a dashboard within two weeks.

Benefit #2

Conducted data science reveals in less than two months.

Benefit #3

Rolled out advanced analytics and dashboards to offices across 19 different countries in under a year.

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Overview

Grünenthal Creates Healthier Customer Relationships With Domo

Operational Impact

Quantitative Benefit