GE Digital (GE) (General Electric) Case Studies Google Display Network Mobile Ad Optimization

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	Google Display Network Mobile Ad Optimization GE Digital (GE) (General Electric)

Google Display Network Mobile Ad Optimization

GE Digital (GE) (General Electric)

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Finance & Insurance
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	Data Science Services
Challenge	The client, an enterprise-level B2B company providing financial services and mobile payment solutions, had two main goals for their Google Display Network (GDN) campaigns. The first goal was to drive incremental traffic for new user acquisition. The second goal was to scale the GDN program to grow the client’s user base while maintaining a profit margin of at least 30%. The challenge was to find the right balance between driving traffic and maintaining profitability. Read More
About Customer	The client in this case study is an enterprise-level B2B company that provides financial services and mobile payment solutions. They are a large-scale company with a significant user base, and their services are critical for many businesses that rely on mobile payments and financial services. The client was looking to expand their user base and increase traffic to their platform, but they also wanted to ensure that they maintained a profit margin of at least 30%. This required a careful and strategic approach to their Google Display Network campaigns. Read More
Solution	To meet the client's goals, three specific initiatives were focused on. The first was A/B banner testing, which involved finding the right combination of direct-response messaging and calls to action. This would help to attract new users and encourage them to engage with the client's services. The second initiative was a balanced targeting approach that blended contextual placements and similar users. This would help to reach a wider audience and attract users who were likely to be interested in the client's services. The third initiative was smarter mobile device bidding, which would help to optimize the client's ad spend and ensure that they were reaching their target audience in the most cost-effective way. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Finance & Insurance

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

Data Science Services

Challenge

The client, an enterprise-level B2B company providing financial services and mobile payment solutions, had two main goals for their Google Display Network (GDN) campaigns. The first goal was to drive incremental traffic for new user acquisition. The second goal was to scale the GDN program to grow the client’s user base while maintaining a profit margin of at least 30%. The challenge was to find the right balance between driving traffic and maintaining profitability.

About Customer

The client in this case study is an enterprise-level B2B company that provides financial services and mobile payment solutions. They are a large-scale company with a significant user base, and their services are critical for many businesses that rely on mobile payments and financial services. The client was looking to expand their user base and increase traffic to their platform, but they also wanted to ensure that they maintained a profit margin of at least 30%. This required a careful and strategic approach to their Google Display Network campaigns.

Solution

To meet the client's goals, three specific initiatives were focused on. The first was A/B banner testing, which involved finding the right combination of direct-response messaging and calls to action. This would help to attract new users and encourage them to engage with the client's services. The second initiative was a balanced targeting approach that blended contextual placements and similar users. This would help to reach a wider audience and attract users who were likely to be interested in the client's services. The third initiative was smarter mobile device bidding, which would help to optimize the client's ad spend and ensure that they were reaching their target audience in the most cost-effective way.

Impact #1	The client was able to achieve significant conversion growth through the Google Display Network campaigns.
Impact #2	The A/B banner testing allowed the client to optimize their messaging and calls to action, leading to increased user engagement.
Impact #3	The balanced targeting approach helped the client to reach a wider audience and attract more users to their services.

Impact #1

The client was able to achieve significant conversion growth through the Google Display Network campaigns.

Impact #2

The A/B banner testing allowed the client to optimize their messaging and calls to action, leading to increased user engagement.

Impact #3

The balanced targeting approach helped the client to reach a wider audience and attract more users to their services.

Benefit #1	Conversion growth of 450%
Benefit #2	CPA reduction of 44%

Benefit #1

Conversion growth of 450%

Benefit #2

CPA reduction of 44%

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Overview

Google Display Network Mobile Ad Optimization

Operational Impact

Quantitative Benefit