Google Cloud Platform: A Recipe for Success at Allthecooks

Allthecooks, a social media platform for cooking enthusiasts, faced the challenge of managing a rapidly growing user base. The platform, which allows users to find, rate, comment on, and post their own recipes, had to process hundreds of thousands of simultaneous API requests whenever popular chefs updated their content. The company, which started with just three part-time engineers and no external funding, needed a scalable and reliable infrastructure to support its growth. The challenge was not just about speed, but also about scalability. As the user base grew, the need for a more robust backend processing architecture became evident. Cost was also a significant concern as the company was using its savings to build the platform.

Allthecooks is a social media platform for people who love cooking. It is available on Android, iPhone, Windows Phone, Google Glass, and Android Wear, and is a top recipe app on Google Play. The platform connects passionate chefs with casual and first-time cooks on every major mobile device. Users can find, rate, and comment on dishes they can cook themselves, or post their own ideas complete with directions, ingredients, servings, and nutrition information. The platform has chefs with tens of thousands of followers, meaning that whenever they make an update, hundreds of thousands of simultaneous API requests need to be processed.