Infobip Case Studies Goodera: Enhancing Volunteer Engagement with WhatsApp Business Platform

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	Goodera: Enhancing Volunteer Engagement with WhatsApp Business Platform Infobip

Goodera: Enhancing Volunteer Engagement with WhatsApp Business Platform

Infobip

Technology Category	Networks & Connectivity - 5G Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions	Sales & Marketing
Use Cases	Chatbots Real-Time Location System (RTLS)
Services	System Integration
Challenge	Goodera, a leading CSR and volunteering platform, was facing challenges in increasing employee engagement and acquiring new volunteers for its network. The platform, which matches volunteering opportunities with the interests, time availability, and skillsets of its onboarded volunteers, was struggling with low open and read rates for its email notifications. Goodera was in need of a more popular and effective communication channel that could increase volunteer engagement and motivate them to participate in volunteering activities. The company was looking for a solution that could provide continuous and time-relevant communication to keep its volunteers informed and motivated. Read More
About Customer	Goodera is a technology platform that simplifies Corporate Social Responsibility, Sustainability, Volunteering, and Donation efforts by making them transparent, measurable, and impactful. The platform is used globally by corporations, nonprofits, and foundations to automate processes, manage real-time data, and facilitate close collaborations with nonprofits. Goodera provides program health reports at the click of a button, enabling companies to showcase quantified impact to key stakeholders. The platform is currently deployed by 200 clients, including Target, Gap, Dell, Amazon, and P&G, and engages over 1 million employee volunteers with 40,000+ nonprofits across 90+ countries. Goodera manages over $500 million in CSR capital and its impact reports are used for internal progress tracking and in ESG reporting to investors, analysts, and corporate boards. Read More
Solution	Goodera partnered with Infobip to implement the WhatsApp Business Platform as a new communication channel for its volunteer network. Infobip's technical expertise, quick response rate, secure interface, and ease of integration made it an ideal partner for Goodera. A chatbot was implemented using the WhatsApp Business Platform to communicate with volunteers in an engaging way. The platform allowed Goodera to send and receive rich media messages, create a smooth onboarding process, share important notifications, and collect feedback and ratings. The WhatsApp Business API enabled Goodera to interact with volunteers in a secure way, thereby increasing customer engagement and participation. Read More Log in to view content
Contents

Technology Category

Networks & Connectivity - 5G

Platform as a Service (PaaS) - Application Development Platforms

Applicable Functions

Sales & Marketing

Use Cases

Chatbots

Real-Time Location System (RTLS)

Services

System Integration

Challenge

Goodera, a leading CSR and volunteering platform, was facing challenges in increasing employee engagement and acquiring new volunteers for its network. The platform, which matches volunteering opportunities with the interests, time availability, and skillsets of its onboarded volunteers, was struggling with low open and read rates for its email notifications. Goodera was in need of a more popular and effective communication channel that could increase volunteer engagement and motivate them to participate in volunteering activities. The company was looking for a solution that could provide continuous and time-relevant communication to keep its volunteers informed and motivated.

About Customer

Goodera is a technology platform that simplifies Corporate Social Responsibility, Sustainability, Volunteering, and Donation efforts by making them transparent, measurable, and impactful. The platform is used globally by corporations, nonprofits, and foundations to automate processes, manage real-time data, and facilitate close collaborations with nonprofits. Goodera provides program health reports at the click of a button, enabling companies to showcase quantified impact to key stakeholders. The platform is currently deployed by 200 clients, including Target, Gap, Dell, Amazon, and P&G, and engages over 1 million employee volunteers with 40,000+ nonprofits across 90+ countries. Goodera manages over $500 million in CSR capital and its impact reports are used for internal progress tracking and in ESG reporting to investors, analysts, and corporate boards.

Solution

Goodera partnered with Infobip to implement the WhatsApp Business Platform as a new communication channel for its volunteer network. Infobip's technical expertise, quick response rate, secure interface, and ease of integration made it an ideal partner for Goodera. A chatbot was implemented using the WhatsApp Business Platform to communicate with volunteers in an engaging way. The platform allowed Goodera to send and receive rich media messages, create a smooth onboarding process, share important notifications, and collect feedback and ratings. The WhatsApp Business API enabled Goodera to interact with volunteers in a secure way, thereby increasing customer engagement and participation.

Impact #1	The implementation of the WhatsApp Business Platform has significantly improved Goodera's volunteer engagement and participation rates. The platform has enabled Goodera to serve 88% of its customer base and has successfully upsold to 20% of its existing clients through relevant communication. Goodera's Volunteer Bot has assisted 40,000 employees over 13,000+ volunteering events across various companies in 27 states in India, resulting in a 35% increase in overall volunteering hours contributed towards social causes. The use of the popular communication channel has also led to a 60% decrease in email queries. The overall volunteering experience rating has increased by 15%, making the volunteering experience more seamless, convenient, and accessible for the volunteers in the network. Goodera aims to continue experimenting with its communication channels for an elevated experience for its network of volunteers.

Impact #1

The implementation of the WhatsApp Business Platform has significantly improved Goodera's volunteer engagement and participation rates. The platform has enabled Goodera to serve 88% of its customer base and has successfully upsold to 20% of its existing clients through relevant communication. Goodera's Volunteer Bot has assisted 40,000 employees over 13,000+ volunteering events across various companies in 27 states in India, resulting in a 35% increase in overall volunteering hours contributed towards social causes. The use of the popular communication channel has also led to a 60% decrease in email queries. The overall volunteering experience rating has increased by 15%, making the volunteering experience more seamless, convenient, and accessible for the volunteers in the network. Goodera aims to continue experimenting with its communication channels for an elevated experience for its network of volunteers.

Benefit #1	1.85x increase in participation rates
Benefit #2	2.5x increase in event engagement
Benefit #3	1.3x increase in new volunteer sign-ups

Benefit #1

1.85x increase in participation rates

Benefit #2

2.5x increase in event engagement

Benefit #3

1.3x increase in new volunteer sign-ups

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Overview

Goodera: Enhancing Volunteer Engagement with WhatsApp Business Platform

Operational Impact

Quantitative Benefit