Gong Case Studies Gong’s Real-Time Customer Feedback Enhances Quotient’s Performance

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	Gong’s Real-Time Customer Feedback Enhances Quotient’s Performance Gong

Gong’s Real-Time Customer Feedback Enhances Quotient’s Performance

Gong

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Education Electrical Grids
Applicable Functions	Procurement Sales & Marketing
Use Cases	Real-Time Location System (RTLS) Track & Trace of Assets
Challenge	Quotient Technology, a leading digital promotions and media technology company, was facing a challenge in understanding the unfiltered voice of its customers and anticipating their needs in a constantly changing market. The company needed a solution that would allow them to gain a more authentic and accurate understanding of their customers' sentiments, enabling them to deliver better outcomes. The challenge was not just about course-correcting after the fact, but about being able to point their services in the right direction from the start. The company was also looking for a way to drive visibility regarding revenue strategy and organizational decision-making. Read More
About Customer	Quotient Technology, headquartered in Salt Lake City, UT, is a leading digital promotions and media technology company. Founded in 1998, the company has grown to over 1000 employees. Quotient is dedicated to creating cohesive omnichannel brand-building and sales-driving opportunities. The company is focused on delivering the best possible product or service to its customers, and to do so, it needs to have a deep understanding of its customers' sentiments and needs. Jess Shuman, Quotient’s RVP of Household Sales, is a key player in the company's use of Gong’s platform. Read More
Solution	Quotient Technology adopted Gong’s platform to address their challenges. Gong’s platform provided Quotient with real-time customer feedback, turning information into insights. Features like Gong’s Points of Interest allowed Quotient to look at key objections being received from customers, enabling them to validate their strategic choices and ensure that new insights were being integrated into their sales calls. The platform also helped Quotient to connect customer insights across the organization, making it easier for every team, from senior leadership to product to deal desk, to understand and connect customer stories. Gong’s platform also facilitated the onboarding of new hires and helped tenured employees keep up with market trends. Lastly, Gong’s platform encouraged an agile mindset, with features like economic pulse trackers, active listening trackers, and the ability to create an execution plan for incremental improvement. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Education

Electrical Grids

Applicable Functions

Procurement

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Track & Trace of Assets

Challenge

Quotient Technology, a leading digital promotions and media technology company, was facing a challenge in understanding the unfiltered voice of its customers and anticipating their needs in a constantly changing market. The company needed a solution that would allow them to gain a more authentic and accurate understanding of their customers' sentiments, enabling them to deliver better outcomes. The challenge was not just about course-correcting after the fact, but about being able to point their services in the right direction from the start. The company was also looking for a way to drive visibility regarding revenue strategy and organizational decision-making.

About Customer

Quotient Technology, headquartered in Salt Lake City, UT, is a leading digital promotions and media technology company. Founded in 1998, the company has grown to over 1000 employees. Quotient is dedicated to creating cohesive omnichannel brand-building and sales-driving opportunities. The company is focused on delivering the best possible product or service to its customers, and to do so, it needs to have a deep understanding of its customers' sentiments and needs. Jess Shuman, Quotient’s RVP of Household Sales, is a key player in the company's use of Gong’s platform.

Solution

Quotient Technology adopted Gong’s platform to address their challenges. Gong’s platform provided Quotient with real-time customer feedback, turning information into insights. Features like Gong’s Points of Interest allowed Quotient to look at key objections being received from customers, enabling them to validate their strategic choices and ensure that new insights were being integrated into their sales calls. The platform also helped Quotient to connect customer insights across the organization, making it easier for every team, from senior leadership to product to deal desk, to understand and connect customer stories. Gong’s platform also facilitated the onboarding of new hires and helped tenured employees keep up with market trends. Lastly, Gong’s platform encouraged an agile mindset, with features like economic pulse trackers, active listening trackers, and the ability to create an execution plan for incremental improvement.

Impact #1	The implementation of Gong’s platform has had significant operational benefits for Quotient. The platform has enabled the company to better understand its customers and anticipate their needs, leading to improved customer satisfaction and trust. It has also driven more visibility regarding revenue strategy and organizational decision-making, allowing the company to make more informed decisions. The platform has facilitated the integration of customer insights into sales calls and across the organization, leading to a more cohesive and customer-centric approach. Furthermore, the platform has made onboarding new hires more seamless and has helped tenured employees keep up with market trends. Lastly, the platform has encouraged an agile mindset, enabling the company to stay on top of constantly changing markets and customer needs.

Impact #1

The implementation of Gong’s platform has had significant operational benefits for Quotient. The platform has enabled the company to better understand its customers and anticipate their needs, leading to improved customer satisfaction and trust. It has also driven more visibility regarding revenue strategy and organizational decision-making, allowing the company to make more informed decisions. The platform has facilitated the integration of customer insights into sales calls and across the organization, leading to a more cohesive and customer-centric approach. Furthermore, the platform has made onboarding new hires more seamless and has helped tenured employees keep up with market trends. Lastly, the platform has encouraged an agile mindset, enabling the company to stay on top of constantly changing markets and customer needs.

Benefit #1	Quotient saw a revenue increase in one of its key growth focus areas after implementing Gong’s platform.
Benefit #2	The company is projecting more great results to come, indicating a positive future impact on revenue and growth.

Benefit #1

Quotient saw a revenue increase in one of its key growth focus areas after implementing Gong’s platform.

Benefit #2

The company is projecting more great results to come, indicating a positive future impact on revenue and growth.

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Overview

Gong’s Real-Time Customer Feedback Enhances Quotient’s Performance

Operational Impact

Quantitative Benefit