Gong
Case Studies
Gong for BDRs: How Aircall Boosted Qualified Pipeline by 35% in EMEA
Overview
Gong for BDRs: How Aircall Boosted Qualified Pipeline by 35% in EMEAGong |
Application Infrastructure & Middleware - API Integration & Management Platform as a Service (PaaS) - Connectivity Platforms | |
Telecommunications | |
Sales & Marketing | |
Remote Collaboration | |
Cloud Planning, Design & Implementation Services Data Science Services | |
Operational Impact
Gong has been built into Aircall’s workflow and process, making it an integral part of the company's operations. | |
The platform has improved the company's coaching and onboarding process, saving time and lowering costs. | |
Gong has boosted Aircall’s ability to understand pricing and competitive intelligence, helping the company focus more on targeted, strategic calls. | |
Quantitative Benefit
Since implementing Gong, Aircall has realised a 35% increase in qualified pipeline in EMEA. | |
After using Gong across northern Europe in the first quarter of 2021, Aircall broke records for the amount of qualified pipeline delivered by the business development function. | |