Branch
Case Studies
GoMechanic's Strategic Use of Branch's Deep Linking Solutions for Enhanced User Engagement and Conversion
Overview
GoMechanic's Strategic Use of Branch's Deep Linking Solutions for Enhanced User Engagement and ConversionBranch |
Analytics & Modeling - Predictive Analytics Robots - Wheeled Robots | |
Automotive Telecommunications | |
Procurement Sales & Marketing | |
Smart Parking Vehicle-to-Infrastructure | |
Operational Impact
The partnership with Branch has allowed GoMechanic to disrupt the automotive industry further and achieve its long-term goals of providing a one-stop destination for users for their automotive needs. By solving the issue of poor LTV: CAC ratio and high cart abandonment, Branch has helped GoMechanic effectively drive greater user engagement, boost conversions, and hit new levels of mobile app growth. The success of using deep links throughout their marketing efforts has fueled the GoMechanic team to focus on new growth initiatives. They have been able to expand to more channels for advertising while having granular visibility into their analytics and attribution for each campaign performance. They have also been able to leverage deep links to create a seamless customer journey from different channels to their mobile app. | |
Quantitative Benefit
137% increase in orders | |
Doubled Monthly Active Users (MAUs) compared to the four months prior | |
Significantly higher retention for every cohort | |