MoEngage
Case Studies
GoMechanic Boosts Orders by 138% with Action-based Push Notifications
Overview
GoMechanic Boosts Orders by 138% with Action-based Push NotificationsMoEngage |
Analytics & Modeling - Predictive Analytics Sensors - Autonomous Driving Sensors | |
Automotive E-Commerce | |
Procurement Sales & Marketing | |
Smart Parking Vehicle-to-Infrastructure | |
Operational Impact
The implementation of MoEngage's platform and the creation of action-oriented campaigns significantly increased GoMechanic's marketing ROI. The company observed healthy and stable growth in its overall engagement, with a marked increase in orders and monthly active users. The use of MoEngage’s automated segmentation based on recency, frequency, and monetary analysis for specific in-app activity allowed GoMechanic to target specific user segments effectively. As soon as users were added to the ‘about to sleep’ bucket, the company sent them push notifications with personalized offers, helping to maintain the number of monthly active users. Furthermore, MoEngage helped GoMechanic stitch the entire user journey together, providing a complete map of customers across mobile moments to help them engage better with their audience. | |
Quantitative Benefit
138% increase in orders | |
Number of monthly active users effectively doubled in four months | |
Upto 15% improvement in delivery rates, especially on Chinese devices like Xiaomi and Oppo | |