Case Studies Golden Eagle uses Advanced Technology to Improve Delivery Operations
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Golden Eagle uses Advanced Technology to Improve Delivery Operations

Functional Applications - Fleet Management Systems (FMS)
Sensors - GPS
Food & Beverage
Business Operation
Logistics & Transportation
Fleet Management
Predictive Maintenance
Real-Time Location System (RTLS)
Software Design & Engineering Services
System Integration
Golden Eagle Distributors, one of the largest beer distributors in the United States, faced the challenge of managing a vast and complex delivery network. With over 2,400 accounts and handling approximately 11 million cases per year, the company needed to optimize its delivery routes and improve overall efficiency. The existing system required significant manual effort and time to complete daily routing tasks, which was not sustainable given the scale of operations. Additionally, the company sought to enhance driver accountability, improve communication, and gain real-time insights into delivery operations to stay ahead of competitors.
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Golden Eagle Distributors is a prominent beer distribution company headquartered in Tucson, Arizona. The company manages over 2,400 accounts from six distribution centers and handles approximately 11 million cases annually. Ranked as the 9th largest exclusive Anheuser-Busch wholesaler and 24th among all US beer distributors by volume, Golden Eagle has established itself as a leader in the industry. The company operates a diverse range of delivery routes, including pre-sale, driver sale, chain routes, and draft-only routes. Golden Eagle is committed to leveraging advanced technology to optimize its operations and maintain a competitive edge in the market.
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To address these challenges, Golden Eagle Distributors implemented the Omnitracs Roadnet Transportation Suite from Omnitracs Roadnet Technologies. This suite includes Roadnet, MobileCast, Info Center, and Territory Planner, which together provide a comprehensive solution for route optimization and real-time delivery management. The Roadnet system allows Golden Eagle to produce both standard and dynamic routes efficiently, completing all daily routing tasks in less than 45 minutes. The addition of the MobileCast system enabled wireless dispatch and tracking, providing real-time delivery information and GPS data for the trucks' locations. Each driver carries a Nextel phone with the MobileCast delivery application, capturing precise arrival and departure times and relaying this information back to the dispatcher in real-time. The Roadnet Info Center further enhances the solution by making delivery information accessible to the entire organization through a user-friendly Java application, allowing for quick and accurate responses to customer inquiries and comprehensive reporting on costs, route exceptions, and delivery efficiencies.
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Golden Eagle Distributors experienced significant operational improvements with the implementation of the Omnitracs Roadnet Transportation Suite. The company was able to reduce overtime and make better decisions regarding driver staffing, leading to more efficient use of resources. The real-time tracking and reporting capabilities provided by MobileCast and Info Center allowed the executive team to manage by exception, focusing on addressing specific issues as they arose rather than constantly monitoring all operations. The customer service team benefited from having immediate access to delivery information, enabling them to respond to customer inquiries more quickly and accurately. Additionally, the ability to compile detailed reports on costs, route exceptions, and delivery efficiencies helped Golden Eagle maintain a heightened awareness of operational performance and identify areas for further improvement.
10-12% reduction in mileage
Over $100,000 in overall savings
Eliminated one sales position
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