Qlik Case Studies Godrej Consumer Products Improves Decision-Making with Near Real-Time Access to BI Using QlikView

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	Godrej Consumer Products Improves Decision-Making with Near Real-Time Access to BI Using QlikView Qlik

Godrej Consumer Products Improves Decision-Making with Near Real-Time Access to BI Using QlikView

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Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Consumer Goods
Applicable Functions	Sales & Marketing Procurement
Use Cases	Real-Time Location System (RTLS) Supply Chain Visibility
Services	Software Design & Engineering Services
Challenge	Godrej Consumer Products Limited (GCPL), a major player in the Indian FMCG market, was facing challenges with its reporting process. The company was dealing with duplication in reporting and delayed response times across departments. This was affecting the decision-making process as the reports were not available in real-time. GCPL was using SAP ERP as its foundation which was supported by the SAP Netweaver Business Warehouse solution for Business Intelligence, analytics, and reporting. However, the company was looking for a self-service, user-friendly BI solution that could provide improved analytical capabilities at all levels across the organization by allowing users to segment data across geographies, products, and sales hierarchies. Read More
About Customer	Godrej Consumer Products Limited (GCPL) is a major player in the Indian Fast-Moving Consumer Goods (FMCG) market. Founded in 2001 in Mumbai, India, the company has a wide range of household and personal care products. GCPL has five manufacturing facilities and uses a widespread distribution network in both urban and rural markets made up of distributors, stockists, and substockists covering over 650,000 retailers across India. The company employs over 1,200 employees in India and has an international presence with offices in India, Sri Lanka, Bangladesh, Indonesia, UK, and Africa. GCPL's product range includes soaps, toiletries, and liquid detergents. Read More
Solution	GCPL decided to deploy QlikView 11 business discovery software into its sales function for over 350 users. The organization intends to implement the solution across its supply chain and finance departments before rolling it to its other international locations around the world. The deployment of the QlikView solution took around three months to fully deploy and required no user training. The solution was very simple to set up, integrate, and customize. Users can get up and running in next to no time. The area that takes time is actually the internal assessment of what each team needs in terms of a customized view of the data. The solution development and deployment is efficient and hassle-free. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Consumer Goods

Applicable Functions

Sales & Marketing

Procurement

Use Cases

Real-Time Location System (RTLS)

Supply Chain Visibility

Services

Software Design & Engineering Services

Challenge

Godrej Consumer Products Limited (GCPL), a major player in the Indian FMCG market, was facing challenges with its reporting process. The company was dealing with duplication in reporting and delayed response times across departments. This was affecting the decision-making process as the reports were not available in real-time. GCPL was using SAP ERP as its foundation which was supported by the SAP Netweaver Business Warehouse solution for Business Intelligence, analytics, and reporting. However, the company was looking for a self-service, user-friendly BI solution that could provide improved analytical capabilities at all levels across the organization by allowing users to segment data across geographies, products, and sales hierarchies.

About Customer

Godrej Consumer Products Limited (GCPL) is a major player in the Indian Fast-Moving Consumer Goods (FMCG) market. Founded in 2001 in Mumbai, India, the company has a wide range of household and personal care products. GCPL has five manufacturing facilities and uses a widespread distribution network in both urban and rural markets made up of distributors, stockists, and substockists covering over 650,000 retailers across India. The company employs over 1,200 employees in India and has an international presence with offices in India, Sri Lanka, Bangladesh, Indonesia, UK, and Africa. GCPL's product range includes soaps, toiletries, and liquid detergents.

Solution

GCPL decided to deploy QlikView 11 business discovery software into its sales function for over 350 users. The organization intends to implement the solution across its supply chain and finance departments before rolling it to its other international locations around the world. The deployment of the QlikView solution took around three months to fully deploy and required no user training. The solution was very simple to set up, integrate, and customize. Users can get up and running in next to no time. The area that takes time is actually the internal assessment of what each team needs in terms of a customized view of the data. The solution development and deployment is efficient and hassle-free.

Impact #1	Delivered a ‘self-service’ model for reporting across all users
Impact #2	Enabled users to access real-time data for immediate, more accurate decisions
Impact #3	Delivered first application within schedule

Impact #1

Delivered a ‘self-service’ model for reporting across all users

Impact #2

Enabled users to access real-time data for immediate, more accurate decisions

Impact #3

Delivered first application within schedule

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Overview

Godrej Consumer Products Improves Decision-Making with Near Real-Time Access to BI Using QlikView

Operational Impact