Infobip
Case Studies
GOAT Interactive: Boosting Customer Engagement and Market Presence with 2-way SMS and OTP
Overview
GOAT Interactive: Boosting Customer Engagement and Market Presence with 2-way SMS and OTPInfobip |
Networks & Connectivity - 5G Robots - Wheeled Robots | |
Telecommunications Transportation | |
Logistics & Transportation | |
Last Mile Delivery | |
Operational Impact
The implementation of Infobip's 2-way SMS messaging and OTP solutions was a major success for GOAT Interactive. The company was able to notify customers about upcoming game events and allow them to place bets on their favourite teams. The use of SMS for two-factor authentication also helped prevent fraud and protect customers' personal information when setting up their accounts. Since implementing these solutions, GOAT Interactive started seeing gains in its market share. Infobip's responsive support ensured that their customers' requests were answered immediately, and technical challenges were significantly reduced. Equipped to reach its target market, GOAT Interactive is now focusing on expanding its business and improving their customer engagement and automation rate further. | |
Quantitative Benefit
47.3 million messages exchanged between 2020 and the first quarter of 2021 | |
87% delivery rate achieved | |
Coverage extended to more than ten countries in Africa | |