Qlik Case Studies Go Ape chooses QlikView to reconnect with their rapidly expanding company

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	Go Ape chooses QlikView to reconnect with their rapidly expanding company Qlik

Go Ape chooses QlikView to reconnect with their rapidly expanding company

Qlik

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Functions	Sales & Marketing Quality Assurance
Use Cases	Real-Time Location System (RTLS) Predictive Quality Analytics
Services	System Integration
Challenge	Go Ape, a rapidly growing outdoor adventure company, was struggling to manage and identify with their business as they expanded. They had too many different data sources, too many spreadsheets, and too much information in too many places. Everything was fragmented, and every report pack took too long to pull together. The company needed a simple yet effective reporting solution to allow them to reconnect with their business and allow them to manage in real-time. They also faced challenges in managing their recruitment process, which involved hiring up to 500 people in the space of 3 weeks each year. They needed a solution that would allow their managers to access, retrieve and process applications, as well as conduct interviews. Read More
About Customer	Go Ape was founded in 2001 by Tristram and Rebecca Mayhew, who recognised an opportunity to create a new outdoor 'tree top' adventure experience in the UK. Nine years and 26 courses later, Go Ape is one of the UK's fastest growing companies, enjoyed by adults and children alike and celebrated 2.5 million customer visits in June 2011. The company's systems and reporting structure include transactional processing - online, phone and onsite bookings, accounts – costs and revenue, daily reporting – critical operations e.g. incidents and health & safety, customer feedback – comments and ratings, recruitment, and trends. Read More
Solution	Go Ape chose QlikView as their solution, which was deployed in all offices and 26 remote UK locations. Users can easily view, analyse, manipulate, extract and report on information from different data sources. QlikView was deployed in 5 days, including both installation and training, with very revealing and informative results and ensuring all data was fully integrated. This provided instant and valuable business insight, particularly in the Activity Booking System as Go Ape could now analyse and report on combined information, for example, bookings versus weather conditions, adult (gorilla) and child (baboon) attendance, and shows and no-shows. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Functions

Sales & Marketing

Quality Assurance

Use Cases

Real-Time Location System (RTLS)

Predictive Quality Analytics

Services

System Integration

Challenge

Go Ape, a rapidly growing outdoor adventure company, was struggling to manage and identify with their business as they expanded. They had too many different data sources, too many spreadsheets, and too much information in too many places. Everything was fragmented, and every report pack took too long to pull together. The company needed a simple yet effective reporting solution to allow them to reconnect with their business and allow them to manage in real-time. They also faced challenges in managing their recruitment process, which involved hiring up to 500 people in the space of 3 weeks each year. They needed a solution that would allow their managers to access, retrieve and process applications, as well as conduct interviews.

About Customer

Go Ape was founded in 2001 by Tristram and Rebecca Mayhew, who recognised an opportunity to create a new outdoor 'tree top' adventure experience in the UK. Nine years and 26 courses later, Go Ape is one of the UK's fastest growing companies, enjoyed by adults and children alike and celebrated 2.5 million customer visits in June 2011. The company's systems and reporting structure include transactional processing - online, phone and onsite bookings, accounts – costs and revenue, daily reporting – critical operations e.g. incidents and health & safety, customer feedback – comments and ratings, recruitment, and trends.

Solution

Go Ape chose QlikView as their solution, which was deployed in all offices and 26 remote UK locations. Users can easily view, analyse, manipulate, extract and report on information from different data sources. QlikView was deployed in 5 days, including both installation and training, with very revealing and informative results and ensuring all data was fully integrated. This provided instant and valuable business insight, particularly in the Activity Booking System as Go Ape could now analyse and report on combined information, for example, bookings versus weather conditions, adult (gorilla) and child (baboon) attendance, and shows and no-shows.

Impact #1	Allowed management and remote location staff to re-connect with vital company data
Impact #2	Reduced timescales four-fold in generating business critical reports
Impact #3	Combining information for fully integrated data e.g. bookings v weather

Impact #1

Allowed management and remote location staff to re-connect with vital company data

Impact #2

Reduced timescales four-fold in generating business critical reports

Impact #3

Combining information for fully integrated data e.g. bookings v weather

Benefit #1	Delivered unified reporting solution – one stop shop
Benefit #2	Web access and eliminated delivery of large attachments – getting dependable IT to reach a wooden hut in the middle of a forest is not as easy as you might think!

Benefit #1

Delivered unified reporting solution – one stop shop

Benefit #2

Web access and eliminated delivery of large attachments – getting dependable IT to reach a wooden hut in the middle of a forest is not as easy as you might think!

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Overview

Go Ape chooses QlikView to reconnect with their rapidly expanding company

Operational Impact

Quantitative Benefit