Case Studies Gluhub Uses PieSync to Synchronize Contacts Across Multiple Platforms

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	Gluhub Uses PieSync to Synchronize Contacts Across Multiple Platforms

Gluhub Uses PieSync to Synchronize Contacts Across Multiple Platforms

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Functional Applications - Enterprise Resource Planning Systems (ERP) Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Professional Service Software
Applicable Functions	Business Operation Sales & Marketing
Services	Data Science Services System Integration
Challenge	Gluhub’s core business is to deliver effective marketing communication that connects their clients with customers. Managing customer bases is a complex process due to the different services offered by Gluhub and its sister brand under Aimtrac Group Ltd. Gluhub’s SaaS Stack includes MailChimp for email marketing, FullContact for contact enrichment, Stripe for billing, and Xero for accounting. The challenge was to ensure seamless and accurate data flow across these platforms to maintain personalized communication and prepare for GDPR compliance. Read More
About Customer	Gluhub is a design and digital marketing agency based in Greater Manchester. They specialize in website design, digital marketing, design for printed materials, and large format items like exhibition stands and event graphics. As part of Aimtrac Group Ltd, Gluhub operates alongside another brand, Project Design Print, offering a range of services that require efficient management of customer data. Their goal is to deliver effective marketing communication that connects clients with their customers, necessitating a robust system for managing and synchronizing contact information across various platforms. Read More
Solution	Gluhub implemented PieSync to synchronize their contact information across multiple platforms, ensuring accurate and up-to-date data flow. By configuring syncs based on their business needs, Gluhub maintained control over their data. FullContact was used to enrich contact profiles with additional data, which was then distributed to other apps like MailChimp, Stripe, and Xero. This setup allowed Gluhub to prepare for GDPR compliance by cleaning and ensuring accurate communications. The integration between Stripe and FullContact helped identify active customers, while Xero's segmentation of contacts into suppliers and customers ensured relevant marketing messages were sent to the right audience. PieSync's intelligent rules and real-time synchronization enabled Gluhub to enhance their marketing strategy and operational efficiency. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Functional Applications - Enterprise Resource Planning Systems (ERP)

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Professional Service

Software

Applicable Functions

Business Operation

Sales & Marketing

Services

Data Science Services

System Integration

Challenge

Gluhub’s core business is to deliver effective marketing communication that connects their clients with customers. Managing customer bases is a complex process due to the different services offered by Gluhub and its sister brand under Aimtrac Group Ltd. Gluhub’s SaaS Stack includes MailChimp for email marketing, FullContact for contact enrichment, Stripe for billing, and Xero for accounting. The challenge was to ensure seamless and accurate data flow across these platforms to maintain personalized communication and prepare for GDPR compliance.

About Customer

Gluhub is a design and digital marketing agency based in Greater Manchester. They specialize in website design, digital marketing, design for printed materials, and large format items like exhibition stands and event graphics. As part of Aimtrac Group Ltd, Gluhub operates alongside another brand, Project Design Print, offering a range of services that require efficient management of customer data. Their goal is to deliver effective marketing communication that connects clients with their customers, necessitating a robust system for managing and synchronizing contact information across various platforms.

Solution

Gluhub implemented PieSync to synchronize their contact information across multiple platforms, ensuring accurate and up-to-date data flow. By configuring syncs based on their business needs, Gluhub maintained control over their data. FullContact was used to enrich contact profiles with additional data, which was then distributed to other apps like MailChimp, Stripe, and Xero. This setup allowed Gluhub to prepare for GDPR compliance by cleaning and ensuring accurate communications. The integration between Stripe and FullContact helped identify active customers, while Xero's segmentation of contacts into suppliers and customers ensured relevant marketing messages were sent to the right audience. PieSync's intelligent rules and real-time synchronization enabled Gluhub to enhance their marketing strategy and operational efficiency.

Impact #1	Gluhub was able to maintain highly-personalized communication with their customers by ensuring the right message reached the right person at the right time.
Impact #2	The synchronization of contact information across platforms helped Gluhub prepare for GDPR compliance by cleaning and ensuring accurate communications.
Impact #3	The integration between Stripe and FullContact allowed Gluhub to identify active customers and manage their billing information effectively.

Impact #1

Gluhub was able to maintain highly-personalized communication with their customers by ensuring the right message reached the right person at the right time.

Impact #2

The synchronization of contact information across platforms helped Gluhub prepare for GDPR compliance by cleaning and ensuring accurate communications.

Impact #3

The integration between Stripe and FullContact allowed Gluhub to identify active customers and manage their billing information effectively.

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Overview

Gluhub Uses PieSync to Synchronize Contacts Across Multiple Platforms

Operational Impact