Twilio Case Studies GlobalGiving's Impactful Giving Through Personalized Emails

	GlobalGiving's Impactful Giving Through Personalized Emails Twilio

GlobalGiving's Impactful Giving Through Personalized Emails

Twilio

Technology Category	Analytics & Modeling - Machine Learning Networks & Connectivity - 5G
Applicable Industries	Cement Equipment & Machinery
Applicable Functions	Logistics & Transportation Warehouse & Inventory Management
Use Cases	Building Automation & Control Last Mile Delivery
Services	System Integration Training
Challenge	GlobalGiving, a tech nonprofit, provides over 5,000 community-led organizations with the tools they need to meet their fundraising goals. However, they faced a challenge in creating a fulfilling donor experience that would inspire continuous giving. The traditional online donation process often ended at the confirmation receipt, leaving donors without a sense of having contributed to something greater. GlobalGiving also struggled with personalizing email experiences for their 1.2 million donors. They had cycled through several email service providers, most of which were designed for bulk communication and did not offer the level of customization needed. One provider's system even broke due to the scale of personalization required by GlobalGiving. Read More
About Customer	GlobalGiving is a tech nonprofit that helps build relationships between donors and trusted nonprofits from Afghanistan to Zimbabwe. They provide more than 5,000 community-led organizations with access to the tools they need to meet their fundraising goals. They also offer training programs to teach small nonprofits about digital fundraising, helping them create compelling email messages and improve engagement. GlobalGiving has over 1.2 million donors and sends out more than 500,000 personalized emails per month. They are a small company with a global reach. Read More
Solution	GlobalGiving decided to use email as the channel to reach donors with personalized communication based on past giving preferences. They discovered Twilio SendGrid through CTOs For Good, a community of tech-forward nonprofits. SendGrid's Email API allowed GlobalGiving to easily manage large-scale transactional emails and was simple to set up. It could also handle the 2 million email templates required for personalization. GlobalGiving was able to connect its machine learning models and data warehouse to SendGrid's platform to create personalized emails for each donor. These emails included reports on the impact of their donations and recommendations for other causes. SendGrid's email delivery analytics also enabled GlobalGiving to transform its email strategy, providing insights into user engagement, open rates, click rates, and spam rates. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Machine Learning

Networks & Connectivity - 5G

Applicable Industries

Cement

Equipment & Machinery

Applicable Functions

Logistics & Transportation

Warehouse & Inventory Management

Use Cases

Building Automation & Control

Last Mile Delivery

Services

System Integration

Training

Challenge

GlobalGiving, a tech nonprofit, provides over 5,000 community-led organizations with the tools they need to meet their fundraising goals. However, they faced a challenge in creating a fulfilling donor experience that would inspire continuous giving. The traditional online donation process often ended at the confirmation receipt, leaving donors without a sense of having contributed to something greater. GlobalGiving also struggled with personalizing email experiences for their 1.2 million donors. They had cycled through several email service providers, most of which were designed for bulk communication and did not offer the level of customization needed. One provider's system even broke due to the scale of personalization required by GlobalGiving.

About Customer

GlobalGiving is a tech nonprofit that helps build relationships between donors and trusted nonprofits from Afghanistan to Zimbabwe. They provide more than 5,000 community-led organizations with access to the tools they need to meet their fundraising goals. They also offer training programs to teach small nonprofits about digital fundraising, helping them create compelling email messages and improve engagement. GlobalGiving has over 1.2 million donors and sends out more than 500,000 personalized emails per month. They are a small company with a global reach.

Solution

GlobalGiving decided to use email as the channel to reach donors with personalized communication based on past giving preferences. They discovered Twilio SendGrid through CTOs For Good, a community of tech-forward nonprofits. SendGrid's Email API allowed GlobalGiving to easily manage large-scale transactional emails and was simple to set up. It could also handle the 2 million email templates required for personalization. GlobalGiving was able to connect its machine learning models and data warehouse to SendGrid's platform to create personalized emails for each donor. These emails included reports on the impact of their donations and recommendations for other causes. SendGrid's email delivery analytics also enabled GlobalGiving to transform its email strategy, providing insights into user engagement, open rates, click rates, and spam rates.

Impact #1	With SendGrid, GlobalGiving was able to create a hyper-personalized email program at scale. This allowed them to build and nurture trust with donors, helping them feel the impact of their generosity. The integration with SendGrid was reliable and did not require constant updates, allowing the GlobalGiving team to focus on building features to drive more donations. The data-driven email strategy also helped maintain good list hygiene and an exceptional sending reputation. SendGrid's webhooks provided granular detail needed to troubleshoot individual cases and adjust email strategy when necessary. This has led to an increase in donor engagement and a shift towards a new mindset for disaster-relief fundraising, keeping the community engaged for the long run.

Impact #1

With SendGrid, GlobalGiving was able to create a hyper-personalized email program at scale. This allowed them to build and nurture trust with donors, helping them feel the impact of their generosity. The integration with SendGrid was reliable and did not require constant updates, allowing the GlobalGiving team to focus on building features to drive more donations. The data-driven email strategy also helped maintain good list hygiene and an exceptional sending reputation. SendGrid's webhooks provided granular detail needed to troubleshoot individual cases and adjust email strategy when necessary. This has led to an increase in donor engagement and a shift towards a new mindset for disaster-relief fundraising, keeping the community engaged for the long run.

Benefit #1	500,000 personalized emails sent per month
Benefit #2	32% average open rate
Benefit #3	5% average click rate

Benefit #1

500,000 personalized emails sent per month

Benefit #2

32% average open rate

Benefit #3

5% average click rate

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Overview

GlobalGiving's Impactful Giving Through Personalized Emails

Operational Impact

Quantitative Benefit