C5i Case Studies Global PC vendor simplified 80,000+ page digital presence management through automated tag management solution

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	Global PC vendor simplified 80,000+ page digital presence management through automated tag management solution C5i

Global PC vendor simplified 80,000+ page digital presence management through automated tag management solution

C5i

Technology Category	Analytics & Modeling - Data-as-a-Service
Applicable Functions	Business Operation
Services	Data Science Services
Challenge	The client, a leading US PC manufacturer, had over 80,000 web pages spread across 15 domains and multiple languages. This vast digital presence led to data integrity challenges in the implementation of Adobe SiteCatalyst. There was a lack of coordination between the site and analytics teams, resulting in inconsistency and errors in tagging. Business partners frequently found questionable data, often without any explanation, leading to a distrust of the numbers shown by the analytics team. Read More
About Customer	The customer in this case study is a leading US PC manufacturer. They operate in the Information Technology industry and have a vast digital presence, with over 80,000 web pages spread across 15 domains and multiple languages. The company uses Adobe SiteCatalyst for their digital analytics but has been facing challenges due to data integrity issues and inconsistencies in tagging. The lack of coordination between their site and analytics teams has led to errors and questionable data, causing a distrust in the numbers shown by the analytics team. Read More
Solution	Blueocean Market Intelligence approached the problem by first defining and documenting the intended tagging logic for all variables. This was based on variable maps, site structure, and discussions with business partners. They then configured an automated solution to collect all data captured for every variable on every page. A web form tracker was created to compare the collected data to the business rules and variable map, and identify patterns in implementation issues across page types. They provided actionable recommendations to correct any tagging issues identified. The solution validated approximately 80,000 pages, identifying approximately 1,900 instances of 49 unique errors. Old and/or decommissioned tags were removed from the website, and all tag issues were fixed. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Data-as-a-Service

Applicable Functions

Business Operation

Services

Data Science Services

Challenge

The client, a leading US PC manufacturer, had over 80,000 web pages spread across 15 domains and multiple languages. This vast digital presence led to data integrity challenges in the implementation of Adobe SiteCatalyst. There was a lack of coordination between the site and analytics teams, resulting in inconsistency and errors in tagging. Business partners frequently found questionable data, often without any explanation, leading to a distrust of the numbers shown by the analytics team.

About Customer

The customer in this case study is a leading US PC manufacturer. They operate in the Information Technology industry and have a vast digital presence, with over 80,000 web pages spread across 15 domains and multiple languages. The company uses Adobe SiteCatalyst for their digital analytics but has been facing challenges due to data integrity issues and inconsistencies in tagging. The lack of coordination between their site and analytics teams has led to errors and questionable data, causing a distrust in the numbers shown by the analytics team.

Solution

Blueocean Market Intelligence approached the problem by first defining and documenting the intended tagging logic for all variables. This was based on variable maps, site structure, and discussions with business partners. They then configured an automated solution to collect all data captured for every variable on every page. A web form tracker was created to compare the collected data to the business rules and variable map, and identify patterns in implementation issues across page types. They provided actionable recommendations to correct any tagging issues identified. The solution validated approximately 80,000 pages, identifying approximately 1,900 instances of 49 unique errors. Old and/or decommissioned tags were removed from the website, and all tag issues were fixed.

Impact #1	Higher quality of Adobe tags
Impact #2	Timely issue identification led to technical fixes with a faster turnaround time
Impact #3	Operationalized process for auditing source code and tags with minimal human intervention

Impact #1

Higher quality of Adobe tags

Impact #2

Timely issue identification led to technical fixes with a faster turnaround time

Impact #3

Operationalized process for auditing source code and tags with minimal human intervention

Benefit #1	Validated approximately 80,000 pages
Benefit #2	Identified approximately 1,900 instances of 49 unique errors
Benefit #3	Removed old and/or decommissioned tags from the website

Benefit #1

Validated approximately 80,000 pages

Benefit #2

Identified approximately 1,900 instances of 49 unique errors

Benefit #3

Removed old and/or decommissioned tags from the website

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Overview

Global PC vendor simplified 80,000+ page digital presence management through automated tag management solution

Operational Impact

Quantitative Benefit