C5i Case Studies Global hi-tech and cloud solutions provider doubled ROI from digital campaigns with automated omnichannel reporting system

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	Global hi-tech and cloud solutions provider doubled ROI from digital campaigns with automated omnichannel reporting system C5i

Global hi-tech and cloud solutions provider doubled ROI from digital campaigns with automated omnichannel reporting system

C5i

Technology Category	Analytics & Modeling - Real Time Analytics Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	Data Science Services System Integration
Challenge	The client, a global hi-tech and cloud solution company, had recently migrated from Adobe Marketing Cloud to Google Analytics and required assistance during the migration effort. They were running more than 50+ campaigns a week and wanted to understand the efficacy of their omni-channel campaign efforts. They aimed to create and run comparative dashboards for key site sections and pages, pilot, iterate and operationalize dashboards with insights to answer business questions related to digital pathing analysis, campaign efficacy measurement, and marrying campaign and digital path data to create customer personas/segments. Read More
About Customer	The customer is a global hi-tech and cloud solution company operating in the Information Technology industry. They recently migrated from Adobe Marketing Cloud to Google Analytics and were running more than 50+ campaigns a week. The company aimed to understand the efficacy of their omni-channel campaign efforts and required assistance during the migration effort. They sought to create and run comparative dashboards for key site sections and pages, and operationalize these dashboards with insights to answer various business questions. Read More
Solution	Blueocean Market Intelligence deployed a team of digital analytics SMEs to drive insights per business objectives. The team created a centralized data mart capturing different sources (web behavior, campaign behavior ROI and attitudinal data etc.) and combined with conversions to recreate complete customer journey with deep dive insights on digital paths and campaign conversion rates. They optimized the existing reporting process to build an automated omni-channel reporting system to enable near to real-time insights for all stakeholders. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Infrastructure as a Service (IaaS) - Cloud Computing

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

Data Science Services

System Integration

Challenge

The client, a global hi-tech and cloud solution company, had recently migrated from Adobe Marketing Cloud to Google Analytics and required assistance during the migration effort. They were running more than 50+ campaigns a week and wanted to understand the efficacy of their omni-channel campaign efforts. They aimed to create and run comparative dashboards for key site sections and pages, pilot, iterate and operationalize dashboards with insights to answer business questions related to digital pathing analysis, campaign efficacy measurement, and marrying campaign and digital path data to create customer personas/segments.

About Customer

The customer is a global hi-tech and cloud solution company operating in the Information Technology industry. They recently migrated from Adobe Marketing Cloud to Google Analytics and were running more than 50+ campaigns a week. The company aimed to understand the efficacy of their omni-channel campaign efforts and required assistance during the migration effort. They sought to create and run comparative dashboards for key site sections and pages, and operationalize these dashboards with insights to answer various business questions.

Solution

Blueocean Market Intelligence deployed a team of digital analytics SMEs to drive insights per business objectives. The team created a centralized data mart capturing different sources (web behavior, campaign behavior ROI and attitudinal data etc.) and combined with conversions to recreate complete customer journey with deep dive insights on digital paths and campaign conversion rates. They optimized the existing reporting process to build an automated omni-channel reporting system to enable near to real-time insights for all stakeholders.

Impact #1	Better navigation experience onsite leading to improved customer experience.
Impact #2	Reduced customer leakage from the registration pages by more than 10% owing to actionable insights shared.
Impact #3	Optimized media spends ensuring two times the ROI on every dollar spent on digital campaigns.

Impact #1

Better navigation experience onsite leading to improved customer experience.

Impact #2

Reduced customer leakage from the registration pages by more than 10% owing to actionable insights shared.

Impact #3

Optimized media spends ensuring two times the ROI on every dollar spent on digital campaigns.

Benefit #1	Customer leakage from the registration pages was reduced by more than 10%.
Benefit #2	Client was able to optimize media spends ensuring two times the ROI on every dollar spent on digital campaigns.

Benefit #1

Customer leakage from the registration pages was reduced by more than 10%.

Benefit #2

Client was able to optimize media spends ensuring two times the ROI on every dollar spent on digital campaigns.

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Overview

Global hi-tech and cloud solutions provider doubled ROI from digital campaigns with automated omnichannel reporting system

Operational Impact

Quantitative Benefit