Acctivate Case Studies Global Ecommerce Expansion and Inventory Management: A Rotorcorp Case Study

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	Global Ecommerce Expansion and Inventory Management: A Rotorcorp Case Study Acctivate

Global Ecommerce Expansion and Inventory Management: A Rotorcorp Case Study

Acctivate

Technology Category	Functional Applications - Inventory Management Systems Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries	Agriculture Transportation
Applicable Functions	Sales & Marketing Warehouse & Inventory Management
Use Cases	Inventory Management Picking, Sorting & Positioning
Challenge	Rotorcorp, a leading global supplier of Robinson Helicopter parts and overhaul kits, faced the challenge of developing a strong ecommerce presence to export globally. The company, founded by brothers Dan and Sean Casey in 2011, had a vision of providing time-sensitive parts worldwide with the largest in-stock inventory, reliable service, and affordable pricing. They had a large overseas customer base grown from a strong online presence, but they needed to enhance their customers’ experience further from taking orders by phone and email to building a comprehensive ecommerce webstore. The challenge also included the need for a solid inventory management software to track inventory in real-time across multiple warehouses and all sales channels. Read More
About Customer	Rotorcorp is a leading global supplier of Robinson Helicopter parts and overhaul kits. The company was founded by brothers Dan and Sean Casey in 2011 and has grown to become a major player in the industry. Rotorcorp's vision is to provide time-sensitive parts worldwide with the largest in-stock inventory, reliable service, and affordable pricing. They serve customers in over 60 countries, mostly small organizations or those located in remote areas that face challenges securing parts. Their customer base includes critical industries like agriculture, commercial fishing, law enforcement, and energy/gas sectors. Read More
Solution	To address these challenges, Rotorcorp invested in Acctivate Inventory Management Software as a key component of their ecommerce strategy. This software integrates with their ecommerce platform, WooCommerce, and delivers real-time inventory visibility across all sales channels and robust operational controls for purchasing, sales, fulfillment, and customer activity. The company also built a comprehensive ecommerce webstore, becoming the first Authorized Robinson Service Center to sell parts online starting in 2018. With their growing ecommerce presence, they hired an ecommerce manager in 2021 to handle and boost product demand and enhance the online customer experience. Acctivate also helps Rotorcorp manage multiple warehouses, including virtual warehouses used for special orders, with precise inventory levels and detailed forecasting. Read More Log in to view content
Contents

Technology Category

Functional Applications - Inventory Management Systems

Functional Applications - Warehouse Management Systems (WMS)

Applicable Industries

Agriculture

Transportation

Applicable Functions

Sales & Marketing

Warehouse & Inventory Management

Use Cases

Inventory Management

Picking, Sorting & Positioning

Challenge

Rotorcorp, a leading global supplier of Robinson Helicopter parts and overhaul kits, faced the challenge of developing a strong ecommerce presence to export globally. The company, founded by brothers Dan and Sean Casey in 2011, had a vision of providing time-sensitive parts worldwide with the largest in-stock inventory, reliable service, and affordable pricing. They had a large overseas customer base grown from a strong online presence, but they needed to enhance their customers’ experience further from taking orders by phone and email to building a comprehensive ecommerce webstore. The challenge also included the need for a solid inventory management software to track inventory in real-time across multiple warehouses and all sales channels.

About Customer

Rotorcorp is a leading global supplier of Robinson Helicopter parts and overhaul kits. The company was founded by brothers Dan and Sean Casey in 2011 and has grown to become a major player in the industry. Rotorcorp's vision is to provide time-sensitive parts worldwide with the largest in-stock inventory, reliable service, and affordable pricing. They serve customers in over 60 countries, mostly small organizations or those located in remote areas that face challenges securing parts. Their customer base includes critical industries like agriculture, commercial fishing, law enforcement, and energy/gas sectors.

Solution

To address these challenges, Rotorcorp invested in Acctivate Inventory Management Software as a key component of their ecommerce strategy. This software integrates with their ecommerce platform, WooCommerce, and delivers real-time inventory visibility across all sales channels and robust operational controls for purchasing, sales, fulfillment, and customer activity. The company also built a comprehensive ecommerce webstore, becoming the first Authorized Robinson Service Center to sell parts online starting in 2018. With their growing ecommerce presence, they hired an ecommerce manager in 2021 to handle and boost product demand and enhance the online customer experience. Acctivate also helps Rotorcorp manage multiple warehouses, including virtual warehouses used for special orders, with precise inventory levels and detailed forecasting.

Impact #1	Rotorcorp's investment in an ecommerce strategy and inventory management software has significantly improved their operational efficiency and customer service. The integration of Acctivate Inventory Management Software with their ecommerce platform has provided real-time inventory visibility across all sales channels and robust operational controls. This has enabled them to support new and existing customers when similar businesses could not during 2020 and 2021, despite labor shortages, high lead times, and logistics delays. The company's ability to manage multiple warehouses, including virtual ones for special orders, has allowed them to export to over 60 countries in a cost-effective and timely manner. Furthermore, the hiring of an ecommerce manager has boosted product demand and enhanced the online customer experience.

Impact #1

Rotorcorp's investment in an ecommerce strategy and inventory management software has significantly improved their operational efficiency and customer service. The integration of Acctivate Inventory Management Software with their ecommerce platform has provided real-time inventory visibility across all sales channels and robust operational controls. This has enabled them to support new and existing customers when similar businesses could not during 2020 and 2021, despite labor shortages, high lead times, and logistics delays. The company's ability to manage multiple warehouses, including virtual ones for special orders, has allowed them to export to over 60 countries in a cost-effective and timely manner. Furthermore, the hiring of an ecommerce manager has boosted product demand and enhanced the online customer experience.

Benefit #1	Ecommerce sales have grown to comprise an increasing share of overall Rotorcorp revenues.
Benefit #2	Customer base increased by 10% during 2020 and 2021.
Benefit #3	Rotorcorp serves over 60 countries utilizing ecommerce & multiple warehouses.

Benefit #1

Ecommerce sales have grown to comprise an increasing share of overall Rotorcorp revenues.

Benefit #2

Customer base increased by 10% during 2020 and 2021.

Benefit #3

Rotorcorp serves over 60 countries utilizing ecommerce & multiple warehouses.

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Overview

Global Ecommerce Expansion and Inventory Management: A Rotorcorp Case Study

Operational Impact

Quantitative Benefit