Actian Case Studies Global DIY Retail Chain Accelerates Business Insight with Actian
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Global DIY Retail Chain Accelerates Business Insight with Actian

Actian
Analytics & Modeling - Real Time Analytics
Application Infrastructure & Middleware - Data Exchange & Integration
Retail
Business Operation
Sales & Marketing
Retail Store Automation
Data Science Services
System Integration
GROUPE ADEO, a leading international home improvement retailer, was dealing with huge data volumes aggregated across the group's datamarts due to its extensive market presence. The company had hundreds of stores, multiple retail concepts, thousands of product references, and millions of sales translations made every day. Despite the company's experience of using Business Intelligence across this wide range of data, GROUPE ADEO was looking for an agile analytical database to complement its existing environment. The companies in the group needed a more affordable and user-friendly solution.
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GROUPE ADEO is a leading international home improvement retailer based in France. The company has 24 companies in 12 countries. Its market presence includes leading retail outlets Leroy Merlin, local chains (AKI, Bricocenter, Weldom), warehouse stores (Bricoman and Bricomart), and a number of other innovative concepts stores like Dompro, Zodio, or KBane. The group is the second-largest home improvement retailer in Europe and the fourth largest in the world. The industry is estimated at nearly 400 billion Euros and has seen an average growth of 4% per year over the last 10 years.
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GROUPE ADEO renewed and extended its relationship with Actian, selecting its DBMS products Ingres and the world’s fastest analytical engine, Vectorwise. Actian’s Action Apps are lightweight, consumer-style applications that automate business actions, triggered by real-time changes in data. This new solution was designed to offer customers the ability to create Action Apps in a few easy steps, from the monitoring and analysis of data to the definition of priority data events and the automatic delivery of Business Actions, when data events occur.
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The implementation of Actian's solutions allowed GROUPE ADEO to unlock the potential of latent Business Intelligence across its Global Brand Portfolio.
The use of Action Apps provided the ability to automate business actions based on real-time changes in data.
The solution offered the ability to monitor the buying preferences of regular customers actually in a store, based on consented mobile location information.
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