C5i Case Studies Global CPG giant achieved mass personalized customer engagement for enhanced brand loyalty and product innovation

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	Global CPG giant achieved mass personalized customer engagement for enhanced brand loyalty and product innovation C5i

Global CPG giant achieved mass personalized customer engagement for enhanced brand loyalty and product innovation

C5i

Technology Category	Analytics & Modeling - Big Data Analytics Application Infrastructure & Middleware - Data Visualization
Applicable Industries	Consumer Goods
Applicable Functions	Product Research & Development Sales & Marketing
Services	Data Science Services
Challenge	The client, a leading CPG company, had limited access to customer behavior, preferences, and need states based on primary MR data. They wanted detailed insights into key attributes such as need states and consumer preferences, opportunities for product innovation, enriching the existing consumer database using social data and mapping it to DB, and using the platform for direct marketing and 1:1 customer mapping. The challenge was to define the exact requirements which the solution should fulfill, identify different demand spaces for client products and attributes, and configure the platform based on client needs. Read More
About Customer	The customer is a leading company in the Consumer Goods and Services industry. The company was facing challenges in accessing detailed insights into customer behavior, preferences, and need states. They were relying on primary MR data, which was not providing them with the depth of information they required. The company wanted to enrich their existing consumer database using social data and map it to DB. They also wanted to use the platform for direct marketing and 1:1 customer mapping. The company was looking for a solution that could provide them with detailed insights into key attributes such as need states and consumer preferences, and opportunities for product innovation. Read More
Solution	Blueocean Market Intelligence team conducted a series of workshops to define the exact requirements which the solution should fulfill. The scope of the workshop included business users, type of insights, type of profiles need to be mapped, type of business questions/hypothesis the insights and the platform should provide. They identified different demand spaces for client products and attributes. They leveraged Blueocean Market Intelligence proprietary ontologies to generate data from digital platforms. They configured the platform based on client needs and enhanced visualization options for the client to drill-down and identify opportunities to engage and act. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Consumer Goods

Applicable Functions

Product Research & Development

Sales & Marketing

Services

Data Science Services

Challenge

The client, a leading CPG company, had limited access to customer behavior, preferences, and need states based on primary MR data. They wanted detailed insights into key attributes such as need states and consumer preferences, opportunities for product innovation, enriching the existing consumer database using social data and mapping it to DB, and using the platform for direct marketing and 1:1 customer mapping. The challenge was to define the exact requirements which the solution should fulfill, identify different demand spaces for client products and attributes, and configure the platform based on client needs.

About Customer

The customer is a leading company in the Consumer Goods and Services industry. The company was facing challenges in accessing detailed insights into customer behavior, preferences, and need states. They were relying on primary MR data, which was not providing them with the depth of information they required. The company wanted to enrich their existing consumer database using social data and map it to DB. They also wanted to use the platform for direct marketing and 1:1 customer mapping. The company was looking for a solution that could provide them with detailed insights into key attributes such as need states and consumer preferences, and opportunities for product innovation.

Solution

Blueocean Market Intelligence team conducted a series of workshops to define the exact requirements which the solution should fulfill. The scope of the workshop included business users, type of insights, type of profiles need to be mapped, type of business questions/hypothesis the insights and the platform should provide. They identified different demand spaces for client products and attributes. They leveraged Blueocean Market Intelligence proprietary ontologies to generate data from digital platforms. They configured the platform based on client needs and enhanced visualization options for the client to drill-down and identify opportunities to engage and act.

Impact #1	Setup 100,000 customer profiles for client beverage and snack brands highlighting different attributes and metrics.
Impact #2	Increased customer engagement and targeting for the client to be leveraged for marketing communication.
Impact #3	Ability to integrate organization customer segments and other behavioral data.

Impact #1

Setup 100,000 customer profiles for client beverage and snack brands highlighting different attributes and metrics.

Impact #2

Increased customer engagement and targeting for the client to be leveraged for marketing communication.

Impact #3

Ability to integrate organization customer segments and other behavioral data.

Benefit #1	Enabled direct targeting on digital platforms based on different profiles and personas created on DPI.
Benefit #2	Insights are being leveraged to feed the product innovation and testing team, have a considerable cost savings.

Benefit #1

Enabled direct targeting on digital platforms based on different profiles and personas created on DPI.

Benefit #2

Insights are being leveraged to feed the product innovation and testing team, have a considerable cost savings.

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Overview

Global CPG giant achieved mass personalized customer engagement for enhanced brand loyalty and product innovation

Operational Impact

Quantitative Benefit