Case Studies Global Consumer Healthcare Company Shortens the Promotional Materials Review Process by 50% with Veeva Vault PromoMats

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	Global Consumer Healthcare Company Shortens the Promotional Materials Review Process by 50% with Veeva Vault PromoMats

Global Consumer Healthcare Company Shortens the Promotional Materials Review Process by 50% with Veeva Vault PromoMats

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Healthcare & Hospitals
Applicable Functions	Sales & Marketing
Use Cases	Collaborative Robotics Process Control & Optimization
Services	Cloud Planning, Design & Implementation Services
Challenge	The company’s UK and Ireland affiliate had been handling promotional material management through a paper-based, manual process. Brand managers struggled to efficiently collaborate on materials both internally and externally with advertising agencies. The process of reviewing, approving, and disseminating each new promotional piece was complicated. The manual handoff of drafts and revisions between stakeholders had become counterproductive, with team members unknowingly duplicating efforts or missing corrections made in previous versions. Medical, legal, and regulatory (MLR) reviews diminished productivity, with final approvals taking as long as 40 days*, on average. An impending office move would physically separate stakeholders, too, making it virtually impossible to execute this paper-based process. Read More
About Customer	As one of the world’s largest consumer healthcare companies, this global leader has some of the most widely recognised brands of over-the-counter products. It produces a range of products to help consumers cope effectively with everyday healthcare problems – from relieving headaches to fighting coughs. The company’s UK and Ireland affiliate had been handling promotional material management through a paper-based, manual process. Brand managers struggled to efficiently collaborate on materials both internally and externally with advertising agencies. Read More
Solution	The company set out to find a system to enable electronic review, approval, and archival of promotional materials and artwork components in order to strengthen compliance and efficiency. A cross-functional team of IT and business users identified selection criteria and evaluated a range of options, starting with a superset of the company’s vendors globally. The shortlist of five included Veeva Vault PromoMats, Veeva’s end-to-end promotional materials management solution for the life sciences industry. Built on a multitenant cloud-based platform, Vault PromoMats is accessible in real time over the web for productive collaboration and provides a full audit trail for complete traceability from content creation to distribution. Vault PromoMats is part of the Veeva Commercial Suite, which also includes Veeva CRM and Veeva Network customer master – all fully integrated to simplify the path to commercial excellence. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Healthcare & Hospitals

Applicable Functions

Sales & Marketing

Use Cases

Collaborative Robotics

Process Control & Optimization

Services

Cloud Planning, Design & Implementation Services

Challenge

The company’s UK and Ireland affiliate had been handling promotional material management through a paper-based, manual process. Brand managers struggled to efficiently collaborate on materials both internally and externally with advertising agencies. The process of reviewing, approving, and disseminating each new promotional piece was complicated. The manual handoff of drafts and revisions between stakeholders had become counterproductive, with team members unknowingly duplicating efforts or missing corrections made in previous versions. Medical, legal, and regulatory (MLR) reviews diminished productivity, with final approvals taking as long as 40 days*, on average. An impending office move would physically separate stakeholders, too, making it virtually impossible to execute this paper-based process.

About Customer

As one of the world’s largest consumer healthcare companies, this global leader has some of the most widely recognised brands of over-the-counter products. It produces a range of products to help consumers cope effectively with everyday healthcare problems – from relieving headaches to fighting coughs. The company’s UK and Ireland affiliate had been handling promotional material management through a paper-based, manual process. Brand managers struggled to efficiently collaborate on materials both internally and externally with advertising agencies.

Solution

The company set out to find a system to enable electronic review, approval, and archival of promotional materials and artwork components in order to strengthen compliance and efficiency. A cross-functional team of IT and business users identified selection criteria and evaluated a range of options, starting with a superset of the company’s vendors globally. The shortlist of five included Veeva Vault PromoMats, Veeva’s end-to-end promotional materials management solution for the life sciences industry. Built on a multitenant cloud-based platform, Vault PromoMats is accessible in real time over the web for productive collaboration and provides a full audit trail for complete traceability from content creation to distribution. Vault PromoMats is part of the Veeva Commercial Suite, which also includes Veeva CRM and Veeva Network customer master – all fully integrated to simplify the path to commercial excellence.

Impact #1	Easier Path to Compliance: The company had struggled to follow promotional material development progression in the past with its manual and lengthy MLR review – a process that involves many different stakeholders, including marketing, medical information, regulatory, legal, communications, and business teams. Now, it runs reports in seconds and maintains structured links between materials, references, and claims for compliance purposes.
Impact #2	Greater Accessibility to Support Collaboration: As a cloud-based application, Vault PromoMats is accessible from almost anywhere, and the online approval process ensures easy virtual collaboration, better visibility, and added accountability.
Impact #3	High User Adoption: According to the company, the consumer web-like interface and intuitive navigation make Vault PromoMats a very user-friendly system, which has resulted in high user adoption. This simplicity and ease of use allow external team members to be trained relatively easily, further facilitating cooperation. Moreover, having all team members using the system ensures only approved promotional materials are released.

Impact #1

Easier Path to Compliance: The company had struggled to follow promotional material development progression in the past with its manual and lengthy MLR review – a process that involves many different stakeholders, including marketing, medical information, regulatory, legal, communications, and business teams. Now, it runs reports in seconds and maintains structured links between materials, references, and claims for compliance purposes.

Impact #2

Greater Accessibility to Support Collaboration: As a cloud-based application, Vault PromoMats is accessible from almost anywhere, and the online approval process ensures easy virtual collaboration, better visibility, and added accountability.

Impact #3

High User Adoption: According to the company, the consumer web-like interface and intuitive navigation make Vault PromoMats a very user-friendly system, which has resulted in high user adoption. This simplicity and ease of use allow external team members to be trained relatively easily, further facilitating cooperation. Moreover, having all team members using the system ensures only approved promotional materials are released.

Benefit #1	Shortened the promotional materials review process by 50%
Benefit #2	Final approvals now take fewer than 20 days, compared to the previous average of 40 days

Benefit #1

Shortened the promotional materials review process by 50%

Benefit #2

Final approvals now take fewer than 20 days, compared to the previous average of 40 days

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Overview

Global Consumer Healthcare Company Shortens the Promotional Materials Review Process by 50% with Veeva Vault PromoMats

Operational Impact

Quantitative Benefit