Case Studies Global biopharmaceutical company Achieves 60% email open rates

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	Global biopharmaceutical company Achieves 60% email open rates

Global biopharmaceutical company Achieves 60% email open rates

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries	Pharmaceuticals
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	Software Design & Engineering Services
Challenge	The global biopharmaceutical company was preparing for the launch of two blockbuster drugs and needed to supplement face-to-face interactions with digital engagement across brand, medical, and sales teams. The challenge was to expand the ability of their representatives to reach customers through their preferred channels while ensuring compliance. Read More
About Customer	The customer is a global biopharmaceutical company with operations across the US, Europe, and Australia. The company is preparing for the launch of two blockbuster drugs and has a team of 300 representatives who need to engage with customers digitally in a compliant manner. The company is looking to supplement face-to-face interactions with digital engagement across brand, medical, and sales teams. Read More
Solution	The company implemented compliant email capabilities for their 300 representatives across the US, Europe, and Australia. This allowed the representatives to reach customers through their preferred channels while ensuring compliance. The solution also enabled the company to have a 1-day turnaround for compliant email templates, which increased the efficiency of their operations. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Pharmaceuticals

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

Software Design & Engineering Services

Challenge

The global biopharmaceutical company was preparing for the launch of two blockbuster drugs and needed to supplement face-to-face interactions with digital engagement across brand, medical, and sales teams. The challenge was to expand the ability of their representatives to reach customers through their preferred channels while ensuring compliance.

About Customer

The customer is a global biopharmaceutical company with operations across the US, Europe, and Australia. The company is preparing for the launch of two blockbuster drugs and has a team of 300 representatives who need to engage with customers digitally in a compliant manner. The company is looking to supplement face-to-face interactions with digital engagement across brand, medical, and sales teams.

Solution

The company implemented compliant email capabilities for their 300 representatives across the US, Europe, and Australia. This allowed the representatives to reach customers through their preferred channels while ensuring compliance. The solution also enabled the company to have a 1-day turnaround for compliant email templates, which increased the efficiency of their operations.

Impact #1	The company achieved stronger compliance with a 1-day turnaround for compliant email templates.
Impact #2	The implementation of the solution led to an increase in sales performance with 30% more customer interactions.
Impact #3	The tailored HCP experience resulted in 60% email open rates.

Impact #1

The company achieved stronger compliance with a 1-day turnaround for compliant email templates.

Impact #2

The implementation of the solution led to an increase in sales performance with 30% more customer interactions.

Impact #3

The tailored HCP experience resulted in 60% email open rates.

Benefit #1	60% email open rates
Benefit #2	30% more customer interactions
Benefit #3	1-day turnaround for compliant email templates

Benefit #1

60% email open rates

Benefit #2

30% more customer interactions

Benefit #3

1-day turnaround for compliant email templates

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Overview

Global biopharmaceutical company Achieves 60% email open rates

Operational Impact

Quantitative Benefit