Freightos Case Studies Global Airfreight International: Rate Management and Automated Quoting
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Global Airfreight International: Rate Management and Automated Quoting

Freightos
Platform as a Service (PaaS) - Data Management Platforms
Sales & Marketing
Supply Chain Visibility
Cloud Planning, Design & Implementation Services
Global Airfreight International (GAI) was facing a high cost of sale due to the time-consuming process of generating quotes for freight rates. The process involved manually looking up the right carrier and rate, typing out the quote in an Excel spreadsheet, and then emailing it to the agent or customer. This process could take up to an hour per quote and was prone to inaccuracies due to human error. GAI needed a system that could handle complex pricing levels across different clients and routes, provide faster and more accurate quotes, and reduce their cost of sale.
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Global Airfreight International (GAI) is one of ASEAN’s largest local freight forwarders, with over 600 employees spread across 9 countries and 16 offices, and a well-established global network. The 45-year-old forwarding company is based in Singapore and has an annual revenue exceeding USD $110 million dollars. Despite an air freight speciality, GAI can handle “any inquiry from any customer, providing a full logistics solution for any need,” according to Herbert Wong, the senior manager of business development. The Chairman of Global Airfreight International cites two key drivers of the company’s success: Very skilled personnel and Outstanding customer support.
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GAI chose Freightos for its rate management and automated quoting capabilities. Freightos' big-data routing and pricing engine supports all tariffs – air, ocean, or land – and applies GAI’s pricing rules. The dynamic business intelligence suite offers each salesperson and manager a live dashboard of quoting activity. Since Freightos runs in the cloud, deployment required just a browser and an internet connection. Within three months, GAI had its sales team quoting with Freightos to both customers and agents. The roll-out was quick and painless, growing to nearly 1,000 quotes monthly rapidly.
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Reduced cost of sale, with over 450 hours of work saved every month
Increased rate accuracy, as opposed to 15% average industry error rate
More professional quote and rate templates
450 hours of work saved a month, reducing annual costs by $100,000
Increased rate accuracy
More professional, productive operations
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