Infor Case Studies Global Agency: Consistent metrics and definitions across global agency worldwide

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	Global Agency: Consistent metrics and definitions across global agency worldwide Infor

Global Agency: Consistent metrics and definitions across global agency worldwide

Infor

Technology Category	Analytics & Modeling - Big Data Analytics
Applicable Functions	Sales & Marketing
Services	Cloud Planning, Design & Implementation Services
Challenge	The Company has grown at a tremendous rate over the years. With hundreds of offices worldwide, it needed consistent and maintainable metrics and definitions across the global organization. Additionally, it wanted to provide advertisers with individualized, value-added insights from their respective ad campaigns. The objectives were to have consistent metrics and definitions across a worldwide network of agencies and sub-agencies, provide individualized, value-added insights to advertisers, and scale analytics with current IT resources with end-user self-service data analytics. The technical challenges included the complexity of global and local disparate data sources and the need to replace IBM-Cognos while augmenting Tableau and Excel. Read More
About Customer	The Company is the global leader in digital advertising solutions with 285 offices in over 80 countries worldwide. It has 18,000+ employees and works with national and multinational advertisers in all industries to help them effectively communicate with their target audiences. Read More
Solution	The company chose Birst’s Networked BI capabilities to provide data interconnectivity for its global network of agencies. This solution offered an easy-to-use front end and back-end data management – all in one platform. It also provided an Open Client Interface for Tableau and Excel users and true self-service data blending capabilities. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Applicable Functions

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

Challenge

The Company has grown at a tremendous rate over the years. With hundreds of offices worldwide, it needed consistent and maintainable metrics and definitions across the global organization. Additionally, it wanted to provide advertisers with individualized, value-added insights from their respective ad campaigns. The objectives were to have consistent metrics and definitions across a worldwide network of agencies and sub-agencies, provide individualized, value-added insights to advertisers, and scale analytics with current IT resources with end-user self-service data analytics. The technical challenges included the complexity of global and local disparate data sources and the need to replace IBM-Cognos while augmenting Tableau and Excel.

About Customer

The Company is the global leader in digital advertising solutions with 285 offices in over 80 countries worldwide. It has 18,000+ employees and works with national and multinational advertisers in all industries to help them effectively communicate with their target audiences.

Solution

The company chose Birst’s Networked BI capabilities to provide data interconnectivity for its global network of agencies. This solution offered an easy-to-use front end and back-end data management – all in one platform. It also provided an Open Client Interface for Tableau and Excel users and true self-service data blending capabilities.

Impact #1	Consistent data and metrics across a global agency network
Impact #2	Self-service analytics enabled users to provide clients with individualized, value-added insights

Impact #1

Consistent data and metrics across a global agency network

Impact #2

Self-service analytics enabled users to provide clients with individualized, value-added insights

Benefit #1	285 agency offices now have a single source of truth

Benefit #1

285 agency offices now have a single source of truth

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Overview

Global Agency: Consistent metrics and definitions across global agency worldwide

Operational Impact

Quantitative Benefit