Canto Case Studies Giant Bicycles UK Enhances Retailer Relations with Canto

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	Giant Bicycles UK Enhances Retailer Relations with Canto Canto

Giant Bicycles UK Enhances Retailer Relations with Canto

Canto

Technology Category	Application Infrastructure & Middleware - Middleware, SDKs & Libraries Functional Applications - Enterprise Asset Management Systems (EAM)
Applicable Industries	Consumer Goods Retail
Applicable Functions	Sales & Marketing
Use Cases	Asset Health Management (AHM) Asset Lifecycle Management
Challenge	Giant Bicycles UK, the world's largest bicycle manufacturer, was facing a challenge in delivering key assets to over 300 retail partners efficiently. The small marketing team was struggling to automate the process, which would allow retailers to easily browse and download approved brand content. The goal was to create a simple workflow for retailers to access important imagery and product information, thereby making it easier for them to work with Giant Bicycles UK. The company had an extensive retailer list, and ensuring everyone was aligned with products and branding was a significant challenge. The team was relying on Google Drive for digital asset storage, but they needed a better way to maintain consistency for their brand while providing easy access for retailers. Read More
About Customer	Giant Bicycles UK is the world's largest bicycle manufacturer, founded in 1972. The company has four pillar brands – Giant Bicycles, Liv, Cadex, and Momentum Biking. Their designs consistently win performance awards, like the TCR Advanced Pro Disc which recently won Road.cc’s 2020-2021 Bike of the Year. The company works with over 300 retailers and a small marketing team. The Digital Content Strategist at Giant Bicycles UK, Ricki Cumberland, is responsible for digital marketing within the UK, encompassing national level marketing, from written and video content creation to website management. Read More
Solution	Giant Bicycles UK adopted Canto, a media library, to store images, videos, and technical PDFs for each product. The decision to use Canto was influenced by the supportive team, ease of use, and feature options it offered. With Canto's Portals feature, Giant Bicycles UK could deliver brand-approved content in a self-service method. Retailers could enter their account number and download all the assets they needed. The company also created a Portal for media that excluded the pricing and technical sheets in the retailer Portal. The analytics dashboard in Canto allowed the team to see what retailers were accessing and downloading, helping them make data-driven decisions on creating the most useful assets for retailers. Additionally, brand ambassadors could upload their own action photos directly into Giant’s Canto library, ensuring no photos got lost. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Functional Applications - Enterprise Asset Management Systems (EAM)

Applicable Industries

Consumer Goods

Retail

Applicable Functions

Sales & Marketing

Use Cases

Asset Health Management (AHM)

Asset Lifecycle Management

Challenge

Giant Bicycles UK, the world's largest bicycle manufacturer, was facing a challenge in delivering key assets to over 300 retail partners efficiently. The small marketing team was struggling to automate the process, which would allow retailers to easily browse and download approved brand content. The goal was to create a simple workflow for retailers to access important imagery and product information, thereby making it easier for them to work with Giant Bicycles UK. The company had an extensive retailer list, and ensuring everyone was aligned with products and branding was a significant challenge. The team was relying on Google Drive for digital asset storage, but they needed a better way to maintain consistency for their brand while providing easy access for retailers.

About Customer

Giant Bicycles UK is the world's largest bicycle manufacturer, founded in 1972. The company has four pillar brands – Giant Bicycles, Liv, Cadex, and Momentum Biking. Their designs consistently win performance awards, like the TCR Advanced Pro Disc which recently won Road.cc’s 2020-2021 Bike of the Year. The company works with over 300 retailers and a small marketing team. The Digital Content Strategist at Giant Bicycles UK, Ricki Cumberland, is responsible for digital marketing within the UK, encompassing national level marketing, from written and video content creation to website management.

Solution

Giant Bicycles UK adopted Canto, a media library, to store images, videos, and technical PDFs for each product. The decision to use Canto was influenced by the supportive team, ease of use, and feature options it offered. With Canto's Portals feature, Giant Bicycles UK could deliver brand-approved content in a self-service method. Retailers could enter their account number and download all the assets they needed. The company also created a Portal for media that excluded the pricing and technical sheets in the retailer Portal. The analytics dashboard in Canto allowed the team to see what retailers were accessing and downloading, helping them make data-driven decisions on creating the most useful assets for retailers. Additionally, brand ambassadors could upload their own action photos directly into Giant’s Canto library, ensuring no photos got lost.

Impact #1	With the implementation of Canto, Giant Bicycles UK has streamlined its retailer workflows. The company now has better brand oversight and is empowered to develop positive relationships with retailers. The self-service method of delivering brand-approved content has made it easier for retailers to work with Giant Bicycles UK, providing a seamless and more enjoyable experience. The analytics dashboard has helped the team build their digital asset strategy, and the ability for brand ambassadors to upload their own photos has ensured no photos get lost, further enhancing the brand's image.

Impact #1

With the implementation of Canto, Giant Bicycles UK has streamlined its retailer workflows. The company now has better brand oversight and is empowered to develop positive relationships with retailers. The self-service method of delivering brand-approved content has made it easier for retailers to work with Giant Bicycles UK, providing a seamless and more enjoyable experience. The analytics dashboard has helped the team build their digital asset strategy, and the ability for brand ambassadors to upload their own photos has ensured no photos get lost, further enhancing the brand's image.

Benefit #1	Giant Bicycles UK now efficiently delivers key assets to over 300 retail partners.
Benefit #2	The company has a centralized location for all its digital assets, including images, videos, and technical PDFs.
Benefit #3	The analytics dashboard provides insights into what retailers are accessing and downloading, enabling data-driven decisions.

Benefit #1

Giant Bicycles UK now efficiently delivers key assets to over 300 retail partners.

Benefit #2

The company has a centralized location for all its digital assets, including images, videos, and technical PDFs.

Benefit #3

The analytics dashboard provides insights into what retailers are accessing and downloading, enabling data-driven decisions.

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Overview

Giant Bicycles UK Enhances Retailer Relations with Canto

Operational Impact

Quantitative Benefit