ForFarming Case Studies Getir's Growth and Innovation through Trusty Implementation

Edit This Case Study Record

	Getir's Growth and Innovation through Trusty Implementation ForFarming

Getir's Growth and Innovation through Trusty Implementation

ForFarming

Technology Category	Analytics & Modeling - Computer Vision Software Infrastructure as a Service (IaaS) - Public Cloud
Applicable Industries	Consumer Goods Retail
Applicable Functions	Logistics & Transportation Procurement
Use Cases	Clinical Image Analysis Last Mile Delivery
Challenge	Getir, the largest online grocery delivery company in Turkey, experienced over 900% growth in the first half of 2021 and expanded its business throughout Europe. However, this rapid success attracted many competitors, including emerging online delivery companies and major retail chains starting their online delivery services. This competition forced Getir to continuously innovate and improve its value proposition to maintain its growth trajectory. A significant challenge was encouraging customers to order from the ultra-fresh produce category, as many were uncomfortable purchasing fresh produce without inspecting it themselves. Additionally, in the aftermath of the Covid-19 pandemic, food safety became a vital public concern. To address these issues, Getir decided to start a transparency project for its ultra-fresh produce category to encourage online ordering behavior by gaining consumers’ trust and differentiate itself from the competition. Read More
About Customer	Getir is the largest online grocery delivery company in Turkey, experiencing rapid growth and expansion throughout Europe. They are known for their innovative approach to online grocery delivery, constantly seeking new ways to improve their services and stay ahead of their competition. Despite their success, they face challenges from emerging competitors and the need to continuously innovate to maintain their market position. A key area of focus for Getir is the ultra-fresh produce category, which has the potential to generate a significant volume of additional orders due to the perishable nature of the products. Read More
Solution	Getir implemented Trusty by ForFarming, a platform that allows agricultural producers to show their production processes, analysis reports, certificates, and facility information to consumers by printing QR codes on the packages. This solution emphasizes the quality of products by reaching consumers and promotes their sustainability, freshness, and safety. Getir and ForFarming started a joint project, getting Getir’s suppliers on board. ForFarming designed unique QR code landing pages for Getir and customized the data entry fields to match Getir’s supply chain. Getir’s suppliers recorded all of their production processes on the customized data fields separately for each batch they produce and printed the respective QR codes of each batch to the packages of the products in those batches. Getir customers were then able to scan these QR codes after their orders arrived to view how, where, and by whom each batch was produced. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Computer Vision Software

Infrastructure as a Service (IaaS) - Public Cloud

Applicable Industries

Consumer Goods

Retail

Applicable Functions

Logistics & Transportation

Procurement

Use Cases

Clinical Image Analysis

Last Mile Delivery

Challenge

Getir, the largest online grocery delivery company in Turkey, experienced over 900% growth in the first half of 2021 and expanded its business throughout Europe. However, this rapid success attracted many competitors, including emerging online delivery companies and major retail chains starting their online delivery services. This competition forced Getir to continuously innovate and improve its value proposition to maintain its growth trajectory. A significant challenge was encouraging customers to order from the ultra-fresh produce category, as many were uncomfortable purchasing fresh produce without inspecting it themselves. Additionally, in the aftermath of the Covid-19 pandemic, food safety became a vital public concern. To address these issues, Getir decided to start a transparency project for its ultra-fresh produce category to encourage online ordering behavior by gaining consumers’ trust and differentiate itself from the competition.

About Customer

Getir is the largest online grocery delivery company in Turkey, experiencing rapid growth and expansion throughout Europe. They are known for their innovative approach to online grocery delivery, constantly seeking new ways to improve their services and stay ahead of their competition. Despite their success, they face challenges from emerging competitors and the need to continuously innovate to maintain their market position. A key area of focus for Getir is the ultra-fresh produce category, which has the potential to generate a significant volume of additional orders due to the perishable nature of the products.

Solution

Getir implemented Trusty by ForFarming, a platform that allows agricultural producers to show their production processes, analysis reports, certificates, and facility information to consumers by printing QR codes on the packages. This solution emphasizes the quality of products by reaching consumers and promotes their sustainability, freshness, and safety. Getir and ForFarming started a joint project, getting Getir’s suppliers on board. ForFarming designed unique QR code landing pages for Getir and customized the data entry fields to match Getir’s supply chain. Getir’s suppliers recorded all of their production processes on the customized data fields separately for each batch they produce and printed the respective QR codes of each batch to the packages of the products in those batches. Getir customers were then able to scan these QR codes after their orders arrived to view how, where, and by whom each batch was produced.

Impact #1	By using Trusty, Getir was able to prove its supply chain's efficiency in the public’s eyes by transparently displaying its ability to deliver freshly harvested produce from farms to consumers’ homes very quickly. This transparency boosted consumer trust and reinforced Getir's brand image as an innovative company. The implementation of Trusty also allowed Getir to promote the freshness, sustainability, and safety of its ultra-fresh produce, further differentiating it from its competitors. The transparency project was a pioneering move in the industry, positioning Getir as a leader in widescale food transparency applications.

Impact #1

By using Trusty, Getir was able to prove its supply chain's efficiency in the public’s eyes by transparently displaying its ability to deliver freshly harvested produce from farms to consumers’ homes very quickly. This transparency boosted consumer trust and reinforced Getir's brand image as an innovative company. The implementation of Trusty also allowed Getir to promote the freshness, sustainability, and safety of its ultra-fresh produce, further differentiating it from its competitors. The transparency project was a pioneering move in the industry, positioning Getir as a leader in widescale food transparency applications.

Benefit #1	Getir's total sales of their ultra-fresh produce category increased by over 9%
Benefit #2	Getir was featured in multiple nation-wide news platforms, gaining massive attraction and improving the public’s perception of its brand

Benefit #1

Getir's total sales of their ultra-fresh produce category increased by over 9%

Benefit #2

Getir was featured in multiple nation-wide news platforms, gaining massive attraction and improving the public’s perception of its brand

Download PDF Version

Overview

Getir's Growth and Innovation through Trusty Implementation

Operational Impact

Quantitative Benefit