IBM Case Studies Getin Noble Bank S.A. Personalizing offers to meet customers’ specific banking needs raises savings deposits by 20 percent

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	Getin Noble Bank S.A. Personalizing offers to meet customers’ specific banking needs raises savings deposits by 20 percent IBM

Getin Noble Bank S.A. Personalizing offers to meet customers’ specific banking needs raises savings deposits by 20 percent

IBM

Technology Category	Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries	Finance & Insurance
Applicable Functions	Sales & Marketing
Use Cases	Predictive Replenishment
Services	Data Science Services System Integration
Challenge	Getin Noble Bank S.A. experienced several years of rapid growth, at twice the pace of the rest of the Polish banking sector. As the market became saturated, customers demanded a higher level of service. To create tailored product offers to meet their needs, the bank needed a more efficient and automated method of customer segmentation. It also wanted to develop effective campaigns with repeatable and predictable results. Read More
About Customer	Headquartered in Warsaw, Poland, Getin Noble Bank S.A. is a retail bank specializing in customer and mortgage loans for private customers and small and midsize businesses. The bank operates more than 500 branches across the country. Founded through a merger between Getin Bank and Noble Bank in 2010, Getin Noble Bank serves approximately 2.2 million customers. Read More
Solution	Getin Noble Bank uses predictive analytics and automated campaign management solutions to analyze customer activity and create tailored offerings, helping the bank improve acceptance rates and reducing customer frustration at receiving irrelevant offers. More personalized service and novel product offerings such as its Getin UP portfolio of innovative, techno-savvy services also enhanced the bank’s reputation as a leading retail bank in Poland. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Industries

Finance & Insurance

Applicable Functions

Sales & Marketing

Use Cases

Predictive Replenishment

Services

Data Science Services

System Integration

Challenge

Getin Noble Bank S.A. experienced several years of rapid growth, at twice the pace of the rest of the Polish banking sector. As the market became saturated, customers demanded a higher level of service. To create tailored product offers to meet their needs, the bank needed a more efficient and automated method of customer segmentation. It also wanted to develop effective campaigns with repeatable and predictable results.

About Customer

Headquartered in Warsaw, Poland, Getin Noble Bank S.A. is a retail bank specializing in customer and mortgage loans for private customers and small and midsize businesses. The bank operates more than 500 branches across the country. Founded through a merger between Getin Bank and Noble Bank in 2010, Getin Noble Bank serves approximately 2.2 million customers.

Solution

Getin Noble Bank uses predictive analytics and automated campaign management solutions to analyze customer activity and create tailored offerings, helping the bank improve acceptance rates and reducing customer frustration at receiving irrelevant offers. More personalized service and novel product offerings such as its Getin UP portfolio of innovative, techno-savvy services also enhanced the bank’s reputation as a leading retail bank in Poland.

Impact #1	The bank can use the solution to assess campaign effectiveness and constantly improve multichannel marketing efforts.
Impact #2	Getin Noble Bank received the 2015 Portfele Wprost award for best retail bank in Poland for delivering products that best met individual customers’ needs.
Impact #3	The bank also expects to become known for its technological innovations in customer banking services, in part because of these solutions that help it quickly respond to changing customer demand and market conditions.

Impact #1

The bank can use the solution to assess campaign effectiveness and constantly improve multichannel marketing efforts.

Impact #2

Getin Noble Bank received the 2015 Portfele Wprost award for best retail bank in Poland for delivering products that best met individual customers’ needs.

Impact #3

The bank also expects to become known for its technological innovations in customer banking services, in part because of these solutions that help it quickly respond to changing customer demand and market conditions.

Benefit #1	Raised its savings account funds balance by 20 percent
Benefit #2	Increased the number of active account-related cards 1.7 times
Benefit #3	Increased the number of transactions on those cards 2.5 times

Benefit #1

Raised its savings account funds balance by 20 percent

Benefit #2

Increased the number of active account-related cards 1.7 times

Benefit #3

Increased the number of transactions on those cards 2.5 times

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Overview

Getin Noble Bank S.A. Personalizing offers to meet customers’ specific banking needs raises savings deposits by 20 percent

Operational Impact

Quantitative Benefit