IBM
Case Studies
Georgia Aquarium: Delivering Personalized Emails with IBM Marketing Cloud
Overview
Georgia Aquarium: Delivering Personalized Emails with IBM Marketing CloudIBM |
Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management | |
Education | |
Sales & Marketing | |
Cloud Planning, Design & Implementation Services Data Science Services | |
Operational Impact
The digital marketing team at Georgia Aquarium saw improvements and success with a 60 percent unique open rate for all expanded campaigns. | |
The tailored newsletters doubled website traffic. | |
Leadership saw enough value from the email campaigns and results to bring another team member on board. | |
Quantitative Benefit
32 percent lift in revenue from the email channel alone. | |