Turvo Case Studies Genpro Goes all in with Turvo’s Cloud TMS
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Genpro Goes all in with Turvo’s Cloud TMS

Turvo
Platform as a Service (PaaS) - Connectivity Platforms
Logistics & Transportation
Fleet Management
Supply Chain Visibility
Cloud Planning, Design & Implementation Services
Genpro, a non-asset transportation provider, was facing challenges with its existing Transportation Management System (TMS) which was not supporting and meeting the vision and plan for future growth. The company needed a more accessible, scalable TMS with integrations to connect partners to critical planning and shipping information. The solution required to automate redundant shipment tasks, centralize and connect internal and external stakeholder views, simplify the user interface, scale to support growth, and respond in real-time to customers and carriers managing volume and capacity allocations.
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Genpro Inc. is a New Jersey-based non-asset transportation provider, specializing in temperature-controlled freight. For over 30 years, Genpro has delivered innovative transportation solutions to its customers. With an ongoing dedication to continuous improvement, Genpro creates new paths for its customers and carriers by leveraging the company’s industry experience, superior technology, and knowledgeable staff. In a marketplace built on countless variables, Genpro provides a competitive advantage with its high level of service and reliability in both the temperature-controlled and dry freight marketplace.
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To meet the demands of how freight needs to be transacted and executed in the future, Genpro decided to implement Turvo’s scalable, cloud-based collaboration SaaS platform. This decision was based on its ease-of-use, process flow efficiency, tracking, and integration capabilities. Turvo partnered with Genpro to identify and eliminate manual processes in its transportation management operations. Turvo enabled streamlined workflows and user collaboration across operations, sales, and finance on a single platform. The solution focused on infrastructure, differentiation, cost containment, capacity, and visibility.
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Accelerated internal and external platform adoption through ease-of-use.
Increased value to customers through added solutions and services.
Simplified onboarding of new customers and employees.
Achieved 100% shipment transaction processing, from order-entry to financial closeout, within a few months of launch.
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