Domo Case Studies Genpact Achieves Reporting Nirvana with Domo

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	Genpact Achieves Reporting Nirvana with Domo Domo

Genpact Achieves Reporting Nirvana with Domo

Domo

Technology Category	Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Professional Service
Applicable Functions	Sales & Marketing
Use Cases	Real-Time Location System (RTLS) Supply Chain Visibility
Services	Data Science Services
Challenge	Genpact, a global professional services firm, was looking to bring automation and digital technologies into their marketing function. They needed a reporting tool that could enable real-time, data-driven insights powered by data from all channels and tools. The challenge was to find a platform that could connect disparate data sets and provide a user-friendly experience. The goal was to have accurate data at their fingertips so they could determine the right insight for the right audience, all in real-time. Read More
About Customer	Genpact is a global professional services firm that works with Fortune 500 companies to help them drive digital-led innovation and digitally-enabled intelligent operations. They work with a variety of industries and have a large employee base of 90,000. The company generates a revenue of $3.5 billion and has a wide reach, with 50 Domo users across the organization. Genpact is focused on integrating digital technologies into their operations, particularly in their marketing function. Read More
Solution	Genpact chose Domo as their reporting tool due to its library of data connectors and user-friendly experience. They implemented Domo over multiple phases, starting with building out Genpact’s entire attribution model in Domo. This gave the marketing team and company leaders the ability to view its KPIs in real time, improving their decision-making ability. For the second phase, Genpact focused on connecting all its channel data together in Domo for a single view of its ecosystem. This campaign hub includes a top-level dashboard that shows overall performance against business KPIs, with data from inbound, outbound, social, web, content, and inside sales. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Professional Service

Applicable Functions

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Supply Chain Visibility

Services

Data Science Services

Challenge

Genpact, a global professional services firm, was looking to bring automation and digital technologies into their marketing function. They needed a reporting tool that could enable real-time, data-driven insights powered by data from all channels and tools. The challenge was to find a platform that could connect disparate data sets and provide a user-friendly experience. The goal was to have accurate data at their fingertips so they could determine the right insight for the right audience, all in real-time.

About Customer

Genpact is a global professional services firm that works with Fortune 500 companies to help them drive digital-led innovation and digitally-enabled intelligent operations. They work with a variety of industries and have a large employee base of 90,000. The company generates a revenue of $3.5 billion and has a wide reach, with 50 Domo users across the organization. Genpact is focused on integrating digital technologies into their operations, particularly in their marketing function.

Solution

Genpact chose Domo as their reporting tool due to its library of data connectors and user-friendly experience. They implemented Domo over multiple phases, starting with building out Genpact’s entire attribution model in Domo. This gave the marketing team and company leaders the ability to view its KPIs in real time, improving their decision-making ability. For the second phase, Genpact focused on connecting all its channel data together in Domo for a single view of its ecosystem. This campaign hub includes a top-level dashboard that shows overall performance against business KPIs, with data from inbound, outbound, social, web, content, and inside sales.

Impact #1	Genpact has been able to automate its entire reporting process, making everything available in real time.
Impact #2	The marketing team can now see everything that they’ve got going on with just a click of a mouse button.
Impact #3	By automating its reporting processes, Genpact has been able to refocus its analytics staff on higher-value tasks while enabling smarter conversations.

Impact #1

Genpact has been able to automate its entire reporting process, making everything available in real time.

Impact #2

The marketing team can now see everything that they’ve got going on with just a click of a mouse button.

Impact #3

By automating its reporting processes, Genpact has been able to refocus its analytics staff on higher-value tasks while enabling smarter conversations.

Benefit #1	Ship time reduced by 17 days
Benefit #2	10.2% sales increase YoY

Benefit #1

Ship time reduced by 17 days

Benefit #2

10.2% sales increase YoY

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Overview

Genpact Achieves Reporting Nirvana with Domo

Operational Impact

Quantitative Benefit