IBM Case Studies General Motors fuels corporate-wide hiring efficiencies
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General Motors fuels corporate-wide hiring efficiencies

IBM
Application Infrastructure & Middleware - Data Exchange & Integration
Automotive
Human Resources
Data Science Services
In 2009, General Motors faced scenarios that were common across corporate America. Challenged by radical economic shifts and changing consumer demands, General Motors leadership encouraged the organization to become more agile and innovative. Reinvention meant lots of new people with specialized skills. The automaker was determined to reinvent its recruitment practices to keep up with changing demands. General Motors searched for a recruitment process outsourcing service provider with the experience and strategic vision to catapult its organization into the future.
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The new General Motors is one of the largest, most innovative automakers in the world. General Motors has always depended on a spirit of innovation. But the General Motors talent acquisition center seized the opportunity to innovate for a specific reason: Outright necessity. In 2009, General Motors faced scenarios that were common across corporate America. Challenged by radical economic shifts and changing consumer demands, General Motors leadership encouraged the organization to become more agile and innovative. Reinvention meant lots of new people with specialized skills.
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IBM Global Process Services evaluated the automaker’s current and future recruiting needs and developed innovative approaches and processes to attract and retain a diverse talent pool rich in emerging technology skills. The IBM Recruitment Process Outsourcing team was asked to immediately take over the automaker’s talent acquisition workload. With no opportunity for practice runs, the IBM team hit the ground running. They seamlessly integrated the Taleo recruitment system—a solution that connects new hire performance and retention data with sourcing strategies and recruiting programs.
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Hiring managers accustomed to poring over 25 to 50 resumes per position quickly received the top five candidate files for more expeditious decision making.
IBM implemented variable interview sites, which allowed candidates the option of experiencing their potential working environment in lieu of reporting to the talent acquisition center.
The productivity increase alone equated to millions of dollars in savings due to increased efficiency and the ability for hiring managers to focus on designing, building and selling great vehicles.
The IBM services contract also avoided 80 percent of agency fees annually.
Another significant improvement was a 50 percent reduction in the time to fill positions.
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