Case Studies GBM Paratransit and On-Demand

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	GBM Paratransit and On-Demand

GBM Paratransit and On-Demand

Technology Category	Functional Applications - Fleet Management Systems (FMS) Functional Applications - Remote Monitoring & Control Systems
Applicable Industries	Cities & Municipalities Transportation
Applicable Functions	Facility Management Logistics & Transportation
Use Cases	Fleet Management Predictive Maintenance Public Transportation Management
Services	Software Design & Engineering Services System Integration
Challenge	Moving around town proved difficult for paratransit riders in Green Bay, with poor visibility into their booked rides, unreliable scheduling, and unknown vehicle location. This trio of challenges took away flexibility for riders and caregivers while adding an extra layer of complexity for them to use (and enjoy) public transportation. Beyond paratransit, Green Bay hoped to increase public transit coverage and replace underperforming fixed routes with a convenient and affordable solution tailored to the needs of residents. Read More
About Customer	Green Bay Metro (GBM) is a public transportation provider serving the city of Green Bay, Wisconsin. The organization is committed to offering accessible and affordable transportation options to its residents, including paratransit services for individuals with disabilities and on-demand microtransit services for the general public. GBM aims to enhance the city's transit infrastructure by providing efficient, reliable, and user-friendly transportation solutions. The organization collaborates with technology partners like Via to implement innovative transit services that meet the diverse needs of its community, including ADA-approved riders, commuters, seniors, students, and visitors. Read More
Solution	In April 2020, Via partnered with Green Bay Metro to launch a turnkey paratransit service, replacing a previous operator and assuming full operation of Green Bay’s paratransit system — providing the technology, day-to-day management, vehicles, drivers, and customer support. Building on the success of the ADA paratransit service, Via and Green Bay Metro introduced general public on-demand microtransit service in August 2020. Riders of both services can book with a mobile app or by phone. Dispatchers and operators use the same, fully integrated backend system for both modes of transportation, creating a seamless experience. Read More Log in to view content
Contents

Technology Category

Functional Applications - Fleet Management Systems (FMS)

Functional Applications - Remote Monitoring & Control Systems

Applicable Industries

Cities & Municipalities

Transportation

Applicable Functions

Facility Management

Logistics & Transportation

Use Cases

Fleet Management

Predictive Maintenance

Public Transportation Management

Services

Software Design & Engineering Services

System Integration

Challenge

Moving around town proved difficult for paratransit riders in Green Bay, with poor visibility into their booked rides, unreliable scheduling, and unknown vehicle location. This trio of challenges took away flexibility for riders and caregivers while adding an extra layer of complexity for them to use (and enjoy) public transportation. Beyond paratransit, Green Bay hoped to increase public transit coverage and replace underperforming fixed routes with a convenient and affordable solution tailored to the needs of residents.

About Customer

Green Bay Metro (GBM) is a public transportation provider serving the city of Green Bay, Wisconsin. The organization is committed to offering accessible and affordable transportation options to its residents, including paratransit services for individuals with disabilities and on-demand microtransit services for the general public. GBM aims to enhance the city's transit infrastructure by providing efficient, reliable, and user-friendly transportation solutions. The organization collaborates with technology partners like Via to implement innovative transit services that meet the diverse needs of its community, including ADA-approved riders, commuters, seniors, students, and visitors.

Solution

In April 2020, Via partnered with Green Bay Metro to launch a turnkey paratransit service, replacing a previous operator and assuming full operation of Green Bay’s paratransit system — providing the technology, day-to-day management, vehicles, drivers, and customer support. Building on the success of the ADA paratransit service, Via and Green Bay Metro introduced general public on-demand microtransit service in August 2020. Riders of both services can book with a mobile app or by phone. Dispatchers and operators use the same, fully integrated backend system for both modes of transportation, creating a seamless experience.

Impact #1	Since launch, GBM Paratransit has significantly improved mobility for paratransit riders. More than 20% of bookings are done in-app or through the web portal — a feature not offered by the previous provider — allowing for real-time updates and visibility into vehicle locations and arrival times.
Impact #2	Via’s 98% on-time percentage is an improvement from the previous operator.
Impact #3	GBM On-Demand has shown success and wide adoption with a 2.5X increase in ridership in the last quarter of 2020.

Impact #1

Since launch, GBM Paratransit has significantly improved mobility for paratransit riders. More than 20% of bookings are done in-app or through the web portal — a feature not offered by the previous provider — allowing for real-time updates and visibility into vehicle locations and arrival times.

Impact #2

Via’s 98% on-time percentage is an improvement from the previous operator.

Impact #3

GBM On-Demand has shown success and wide adoption with a 2.5X increase in ridership in the last quarter of 2020.

Benefit #1	98% average on-time performance.
Benefit #2	0 missed paratransit trips since launch.
Benefit #3	2.5X increase in ridership in the last quarter of 2020.

Benefit #1

98% average on-time performance.

Benefit #2

0 missed paratransit trips since launch.

Benefit #3

2.5X increase in ridership in the last quarter of 2020.

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Overview

GBM Paratransit and On-Demand

Operational Impact

Quantitative Benefit