Plan A Case Studies Ganni's Journey Towards Sustainability: A Comprehensive Carbon Strategy
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Ganni's Journey Towards Sustainability: A Comprehensive Carbon Strategy

Plan A
Apparel
Continuous Emission Monitoring Systems
Ganni A/S, a rapidly growing fashion company since 2009, has been making strides in sustainability in the fashion industry. The company has been tracking its carbon footprint and offsetting emissions since 2016. In 2019, Ganni became a signatory of the UN Fashion Charter for Climate Action, setting a goal to reduce CO2 emissions per kg of clothing by 30% in line with the UNFCCC Race to zero by 2050. However, Ganni wanted to take a step further by gaining a more detailed understanding of their emissions and setting up an ambitious carbon strategy. The company aimed to become the most sustainable fashion provider by 2025, setting aggressive reduction targets.
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Ganni A/S is a leading Danish fashion brand that has been one of the fastest-growing fashion companies globally since 2009. The company has achieved several commercial milestones, including bringing on a new experienced CEO and partnering with a LVMH-linked Private Equity firm in 2017. Ganni has a growing global fan base and increasing influence in the fashion industry. In recent years, the company has embarked on an ambitious program to become a sustainability leader in the fashion industry, tracking their carbon footprint, offsetting emissions, and setting aggressive reduction targets.
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To achieve its sustainability goals, Ganni partnered with Plan A to conduct a comprehensive investigation into the company's corporate carbon footprint. Using Ganni's internal data and following the GHG protocol methodology, Plan A calculated Ganni's entire corporate carbon footprint, focusing specifically on purchased materials and their emission intensity. These calculations were used in Ganni's annual sustainability report and adjusted for Ganni's annual reporting into the CDP database. After measuring and reporting on their emissions, Plan A worked with Ganni to set absolute reduction targets and define the pathways to achieve them. This included calculating pathways in line with SBTi to achieve a significant reduction of absolute emissions by 2030 and reviewing Ganni's proposed insetting strategy to embed sustainability into their suppliers and across their value chain.
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Ganni has made significant progress in becoming a sustainability leader in the fashion industry, achieving a 44% reduction in material emissions between 2019 and 2020. With Plan A's help, Ganni is preparing to take the next step in its sustainability journey over the next three years. Plan A is automating Ganni's data input, emissions calculations, and external reporting on the Plan A platform, allowing for flexible emissions calculations in line with quarterly reporting and communication. Furthermore, Plan A is working with Ganni to embed industry-leading sustainability across their value chain by 2025, positioning Ganni as a leader in the fashion industry.
44% reduction in emissions associated with used materials for Ganni in 2020
Ganni aims to achieve a 45% reduction in kgCO2e (absolute) by 2025
Ganni has set a goal to reduce CO2 emissions per kg of clothing by 30% in line with the UNFCCC Race to zero by 2050
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