Infobip Case Studies Gamigo: Enhancing Player Engagement with Real-Time SMS Notifications

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	Gamigo: Enhancing Player Engagement with Real-Time SMS Notifications Infobip

Gamigo: Enhancing Player Engagement with Real-Time SMS Notifications

Infobip

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Application Development Platforms
Use Cases	Real-Time Location System (RTLS) Time Sensitive Networking
Challenge	Gamigo, a leading online gaming group in Germany, faced a challenge in increasing player engagement. The company used to send email notifications to its global users about game updates and status changes. However, these messages were often missed as players did not check their inboxes frequently. This resulted in a delay in players' reaction time to the changes and updates happening in the game, leading to complaints to Gamigo’s support team. Gamigo was in need of a communication channel that would keep gamers consistently informed and engaged, even when they were offline. Read More
About Customer	Gamigo is one of Germany’s leading online gaming groups, offering a comprehensive global gaming platform incorporating more than 30 online and 500 casual games. The company primarily focuses on Massively Multiplayer Online (MMO) games such as Desert Operations. Gamigo is constantly expanding its portfolio to attract new players and keep current players interested with something new every time. The company has a global user base who opt-in to receive notifications about game updates and status changes. Read More
Solution	To address this challenge, Gamigo decided to use SMS notifications through Infobip’s platform to deliver real-time updates to players. Given the global reach of their gamer community, Gamigo found value in Infobip’s global reach and reliable network. Gamigo now delivers daily SMS alerts about in-game changes that may affect a player’s results or position, such as incoming attacks or character changes. These messages are triggered by players’ behavior and are delivered instantly to their mobile phones in real time, reaching them when they are both online and offline. The easy deployment of Infobip’s solution ensured there were no disruptions to the overall business and gaming experience. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Application Development Platforms

Use Cases

Real-Time Location System (RTLS)

Time Sensitive Networking

Challenge

Gamigo, a leading online gaming group in Germany, faced a challenge in increasing player engagement. The company used to send email notifications to its global users about game updates and status changes. However, these messages were often missed as players did not check their inboxes frequently. This resulted in a delay in players' reaction time to the changes and updates happening in the game, leading to complaints to Gamigo’s support team. Gamigo was in need of a communication channel that would keep gamers consistently informed and engaged, even when they were offline.

About Customer

Gamigo is one of Germany’s leading online gaming groups, offering a comprehensive global gaming platform incorporating more than 30 online and 500 casual games. The company primarily focuses on Massively Multiplayer Online (MMO) games such as Desert Operations. Gamigo is constantly expanding its portfolio to attract new players and keep current players interested with something new every time. The company has a global user base who opt-in to receive notifications about game updates and status changes.

Solution

To address this challenge, Gamigo decided to use SMS notifications through Infobip’s platform to deliver real-time updates to players. Given the global reach of their gamer community, Gamigo found value in Infobip’s global reach and reliable network. Gamigo now delivers daily SMS alerts about in-game changes that may affect a player’s results or position, such as incoming attacks or character changes. These messages are triggered by players’ behavior and are delivered instantly to their mobile phones in real time, reaching them when they are both online and offline. The easy deployment of Infobip’s solution ensured there were no disruptions to the overall business and gaming experience.

Impact #1	The implementation of real-time SMS notifications has significantly improved Gamigo's operational efficiency. The new communication channel has not only increased gamer engagement but also reduced the number of complaints, enhancing the overall gaming experience. Now, gamers stay connected even when they’re not playing, and timely notifications give serious gamers the information they need to win. The high sign-up rate for the SMS notification service underscores the value it provides to the player community. The easy deployment of Infobip’s solution ensured there were no disruptions to the overall business and gaming experience.

Impact #1

The implementation of real-time SMS notifications has significantly improved Gamigo's operational efficiency. The new communication channel has not only increased gamer engagement but also reduced the number of complaints, enhancing the overall gaming experience. Now, gamers stay connected even when they’re not playing, and timely notifications give serious gamers the information they need to win. The high sign-up rate for the SMS notification service underscores the value it provides to the player community. The easy deployment of Infobip’s solution ensured there were no disruptions to the overall business and gaming experience.

Benefit #1	80% of active players have signed up for the SMS notification service.
Benefit #2	The use of SMS as a communication channel increased gamer engagement within just three months.
Benefit #3	There was a decrease in complaints to Gamigo’s support team after the implementation of the SMS notification system.

Benefit #1

80% of active players have signed up for the SMS notification service.

Benefit #2

The use of SMS as a communication channel increased gamer engagement within just three months.

Benefit #3

There was a decrease in complaints to Gamigo’s support team after the implementation of the SMS notification system.

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Overview

Gamigo: Enhancing Player Engagement with Real-Time SMS Notifications

Operational Impact

Quantitative Benefit