Vonage Case Studies Gametation Leverages Vonage APIs to Boost Client Traffic and Enhance User Experience

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	Gametation Leverages Vonage APIs to Boost Client Traffic and Enhance User Experience Vonage

Gametation Leverages Vonage APIs to Boost Client Traffic and Enhance User Experience

Vonage

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP) Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Consumer Goods Telecommunications
Applicable Functions	Logistics & Transportation
Use Cases	Last Mile Delivery
Services	System Integration
Challenge	Gametation, a company that engages shoppers with fun games to win prizes and build loyalty to businesses or products, was facing a significant challenge. The company did not have a singular global provider for all regions, which meant they needed a different provider in every new market they wanted to enter. This situation generated a massive amount of work and created inconsistent quality of service and scalability issues. Additionally, Gametation was looking for a way to securely onboard users and protect their accounts from fraudulent use. The company needed a solution that could streamline their operations, enhance the user experience, and ensure the secure and efficient delivery of their services. Read More
About Customer	Gametation is a company that creates a web-based platform to engage shoppers out of store via social media, ads, or on a brand’s website. The company enables shoppers to sign up via a mobile phone number for a chance to win a prize by playing a game. If they win that prize, it builds loyalty to the business or product. Gametation's platform is designed to influence consumer behavior and drive business results. The company operates in various markets and was looking for a solution to streamline their operations, enhance the user experience, and ensure the secure and efficient delivery of their services. Read More
Solution	Gametation turned to Vonage’s global API platform to address their challenges. The company implemented the Vonage SMS API to deliver texts to shoppers, informing them about their winnings and providing a link to redeem their prizes. This solution greatly reduced the workload required for every Gametation campaign and enabled the company to securely onboard users. Additionally, Gametation implemented the Vonage Verify API as an additional safeguard. This feature ensures that each account is protected from fraudulent use by requiring a one-time PIN coded authentication for access. Gametation also introduced 'alternative routing' of messages in some markets, shifting their default routing to start with a messaging app such as WhatsApp, using the Vonage WhatsApp Business API, with a failover option to SMS. This extended Gametation’s global reach and flexibility in those regions. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Consumer Goods

Telecommunications

Applicable Functions

Logistics & Transportation

Use Cases

Last Mile Delivery

Services

System Integration

Challenge

Gametation, a company that engages shoppers with fun games to win prizes and build loyalty to businesses or products, was facing a significant challenge. The company did not have a singular global provider for all regions, which meant they needed a different provider in every new market they wanted to enter. This situation generated a massive amount of work and created inconsistent quality of service and scalability issues. Additionally, Gametation was looking for a way to securely onboard users and protect their accounts from fraudulent use. The company needed a solution that could streamline their operations, enhance the user experience, and ensure the secure and efficient delivery of their services.

About Customer

Gametation is a company that creates a web-based platform to engage shoppers out of store via social media, ads, or on a brand’s website. The company enables shoppers to sign up via a mobile phone number for a chance to win a prize by playing a game. If they win that prize, it builds loyalty to the business or product. Gametation's platform is designed to influence consumer behavior and drive business results. The company operates in various markets and was looking for a solution to streamline their operations, enhance the user experience, and ensure the secure and efficient delivery of their services.

Solution

Gametation turned to Vonage’s global API platform to address their challenges. The company implemented the Vonage SMS API to deliver texts to shoppers, informing them about their winnings and providing a link to redeem their prizes. This solution greatly reduced the workload required for every Gametation campaign and enabled the company to securely onboard users. Additionally, Gametation implemented the Vonage Verify API as an additional safeguard. This feature ensures that each account is protected from fraudulent use by requiring a one-time PIN coded authentication for access. Gametation also introduced 'alternative routing' of messages in some markets, shifting their default routing to start with a messaging app such as WhatsApp, using the Vonage WhatsApp Business API, with a failover option to SMS. This extended Gametation’s global reach and flexibility in those regions.

Impact #1	Switching to Vonage’s global API platform has brought significant operational benefits to Gametation. The company has been able to streamline its operations, reducing the workload required for every campaign and ensuring a consistent quality of service across all regions. The implementation of the Vonage Verify API has enhanced the security of user accounts, protecting them from fraudulent use. The introduction of 'alternative routing' of messages has improved the delivery rate of their messages and extended Gametation’s global reach and flexibility in regions where SMS delivery is not always reliable. Overall, the use of Vonage’s global API platform has made everything straightforward, easy, and efficient for Gametation.

Impact #1

Switching to Vonage’s global API platform has brought significant operational benefits to Gametation. The company has been able to streamline its operations, reducing the workload required for every campaign and ensuring a consistent quality of service across all regions. The implementation of the Vonage Verify API has enhanced the security of user accounts, protecting them from fraudulent use. The introduction of 'alternative routing' of messages has improved the delivery rate of their messages and extended Gametation’s global reach and flexibility in regions where SMS delivery is not always reliable. Overall, the use of Vonage’s global API platform has made everything straightforward, easy, and efficient for Gametation.

Benefit #1	Reduced workload for every campaign
Benefit #2	Streamlined operations across all regions
Benefit #3	Increased security for user accounts

Benefit #1

Reduced workload for every campaign

Benefit #2

Streamlined operations across all regions

Benefit #3

Increased security for user accounts

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Overview

Gametation Leverages Vonage APIs to Boost Client Traffic and Enhance User Experience

Operational Impact

Quantitative Benefit