Cloudinary Case Studies Game, Set, Match. Babolat Aces Media Management with Cloudinary

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	Game, Set, Match. Babolat Aces Media Management with Cloudinary Cloudinary

Game, Set, Match. Babolat Aces Media Management with Cloudinary

Cloudinary

Technology Category	Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Consumer Goods
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Inventory Management Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	Babolat, a leader in B2B racquet sports equipment sales, was planning to redesign its brand website to roll out its B2C e-commerce business. The company needed a digital asset management (DAM) solution to be at the center of these changes and digital transformation. Babolat was planning to launch a new brand website in eight Asian and European countries in 2020 and the United States in 2021. The company focused on designing an e-commerce ecosystem that featured inspiring videos of top players using its gear, as well as an image-rich website that showcased its products and brand. Babolat’s team started researching various DAM solutions to enable efficient management with a centralized library of assets and the ability to easily share with external teams. Read More
About Customer	Babolat is a France-based company that specializes in racquet sports equipment. It is the oldest international brand in this field, with its equipment being used by many of the world's top players. Since the invention of natural gut strings for racquets in 1875, Babolat has continued its long-standing tradition of innovation in support of players and the game by continuously adding racquetsport equipment to its product portfolio. Today, Babolat provides equipment for all tennis, badminton, and padel lovers. The company has between 201-500 employees and is headquartered in Lyon, France. Read More
Solution	Babolat selected Cloudinary for its modern approach to DAM, as well as its ability to deliver dynamic transformations of images and videos, and mobile responsiveness. Cloudinary could host images and videos, and its integration with content delivery networks (CDNs) also supported optimal performance for an international company targeting four continents. The ability to use URL-based automation also made it easy for the web team to manipulate and optimize images on-the-fly for mobile responsiveness. Babolat has already implemented two of its initial use cases for Cloudinary, meeting the prerequisites of its website launch. The first is related to product images—such as snapshots of racquets—for which they’ve developed a specific workflow. These are implemented on the company’s SharePoint collaboration tool, then transferred to Cloudinary, where custom metadata gets added for integration with the Akeneo PIM system before being published across digital catalogs. The second use-case concerns the delivery of marketing assets that are created and managed in the Cloudinary DAM. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Consumer Goods

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Inventory Management

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

Babolat, a leader in B2B racquet sports equipment sales, was planning to redesign its brand website to roll out its B2C e-commerce business. The company needed a digital asset management (DAM) solution to be at the center of these changes and digital transformation. Babolat was planning to launch a new brand website in eight Asian and European countries in 2020 and the United States in 2021. The company focused on designing an e-commerce ecosystem that featured inspiring videos of top players using its gear, as well as an image-rich website that showcased its products and brand. Babolat’s team started researching various DAM solutions to enable efficient management with a centralized library of assets and the ability to easily share with external teams.

About Customer

Babolat is a France-based company that specializes in racquet sports equipment. It is the oldest international brand in this field, with its equipment being used by many of the world's top players. Since the invention of natural gut strings for racquets in 1875, Babolat has continued its long-standing tradition of innovation in support of players and the game by continuously adding racquetsport equipment to its product portfolio. Today, Babolat provides equipment for all tennis, badminton, and padel lovers. The company has between 201-500 employees and is headquartered in Lyon, France.

Solution

Babolat selected Cloudinary for its modern approach to DAM, as well as its ability to deliver dynamic transformations of images and videos, and mobile responsiveness. Cloudinary could host images and videos, and its integration with content delivery networks (CDNs) also supported optimal performance for an international company targeting four continents. The ability to use URL-based automation also made it easy for the web team to manipulate and optimize images on-the-fly for mobile responsiveness. Babolat has already implemented two of its initial use cases for Cloudinary, meeting the prerequisites of its website launch. The first is related to product images—such as snapshots of racquets—for which they’ve developed a specific workflow. These are implemented on the company’s SharePoint collaboration tool, then transferred to Cloudinary, where custom metadata gets added for integration with the Akeneo PIM system before being published across digital catalogs. The second use-case concerns the delivery of marketing assets that are created and managed in the Cloudinary DAM.

Impact #1	Babolat was able to meet its timeline of launching a new website and set the stage for its entrance into the U.S. market in 2021, all this in simply six months after signing up for Cloudinary as the DAM platform.
Impact #2	Babolat’s asset lifecycle management has matured dramatically thanks to Cloudinary.
Impact #3	The company is now looking forward to expanding the platform’s internal scope from storage and delivery to collaboration and sharing.

Impact #1

Babolat was able to meet its timeline of launching a new website and set the stage for its entrance into the U.S. market in 2021, all this in simply six months after signing up for Cloudinary as the DAM platform.

Impact #2

Babolat’s asset lifecycle management has matured dramatically thanks to Cloudinary.

Impact #3

The company is now looking forward to expanding the platform’s internal scope from storage and delivery to collaboration and sharing.

Benefit #1	Went from 17 storage solutions to a single DAM platform
Benefit #2	Rapid launch of a brand website in 8 countries
Benefit #3	Improved its average performance to 94% in Google PageSpeed Insights with successful audits of media formats and delivery times.

Benefit #1

Went from 17 storage solutions to a single DAM platform

Benefit #2

Rapid launch of a brand website in 8 countries

Benefit #3

Improved its average performance to 94% in Google PageSpeed Insights with successful audits of media formats and delivery times.

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Overview

Game, Set, Match. Babolat Aces Media Management with Cloudinary

Operational Impact

Quantitative Benefit