Canto Case Studies Fy! Enhances Content Inspiration and Efficiency with Canto

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	Fy! Enhances Content Inspiration and Efficiency with Canto Canto

Fy! Enhances Content Inspiration and Efficiency with Canto

Canto

Technology Category	Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries	E-Commerce Retail
Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Retail Store Automation Visual Quality Detection
Challenge	Fy!, a fast-growing startup that collaborates with artists and designers to build a unique homeware and art marketplace, was facing a significant challenge in managing their extensive library of inspirational photos. As a content production facility for their network of independent artists and suppliers, Fy! was dealing with hundreds, if not thousands, of content creators who were providing photos and videos for the products they sell. These images were crucial for promotion, social media presence, and the e-commerce site. However, their existing system of saving media to Google Drive was proving inadequate. The files were organized, but only a few people knew where they were, and Fy! was rapidly outgrowing a system that relied on one or two gatekeepers. They needed a solution that could efficiently store, search, and share their expanding library of images and videos. Read More
About Customer	Fy! is a London-based startup that is revolutionizing the homeware and art marketplace by collaborating with artists and designers. Their goal is to make homes better, more interesting, and more individual by offering an alternative to mass-market furniture sellers. Fy! acts as a content production facility for their network of independent artists and suppliers, gathering photos and videos for the products they sell. They engage with hundreds, if not thousands, of content creators chosen for their photography prowess. The company has offices in the UK, Germany, and the US, and their marketing operations are handled by Richard Hirson. Read More
Solution	Fy! found their solution in Canto, a user-friendly platform that met all their requirements in a way that was accessible for all. Now, the team saves pre-approved images and videos in a central, searchable location. The content creators send their images and videos to their Fy! contact, and the influencer team checks for quality and uploads the best assets into their Canto library. They add metadata identifying the product, category, style, and setting, as well as image rights data so the marketing team can identify which images are available for use in paid advertising. Different departments can find, crop, share, or download the images they need for ads, PR campaigns, and the website in a few clicks. Their network of brands and artists also use the content Fy! generates on their own websites. Canto’s Smart Tags add extra metadata to help the Fy! team and their partners find media assets. Their customized library, portals, and style guides help the Fy! team collaborate with agencies and freelancers – all while staying on brand. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Applicable Industries

E-Commerce

Retail

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Retail Store Automation

Visual Quality Detection

Challenge

Fy!, a fast-growing startup that collaborates with artists and designers to build a unique homeware and art marketplace, was facing a significant challenge in managing their extensive library of inspirational photos. As a content production facility for their network of independent artists and suppliers, Fy! was dealing with hundreds, if not thousands, of content creators who were providing photos and videos for the products they sell. These images were crucial for promotion, social media presence, and the e-commerce site. However, their existing system of saving media to Google Drive was proving inadequate. The files were organized, but only a few people knew where they were, and Fy! was rapidly outgrowing a system that relied on one or two gatekeepers. They needed a solution that could efficiently store, search, and share their expanding library of images and videos.

About Customer

Fy! is a London-based startup that is revolutionizing the homeware and art marketplace by collaborating with artists and designers. Their goal is to make homes better, more interesting, and more individual by offering an alternative to mass-market furniture sellers. Fy! acts as a content production facility for their network of independent artists and suppliers, gathering photos and videos for the products they sell. They engage with hundreds, if not thousands, of content creators chosen for their photography prowess. The company has offices in the UK, Germany, and the US, and their marketing operations are handled by Richard Hirson.

Solution

Fy! found their solution in Canto, a user-friendly platform that met all their requirements in a way that was accessible for all. Now, the team saves pre-approved images and videos in a central, searchable location. The content creators send their images and videos to their Fy! contact, and the influencer team checks for quality and uploads the best assets into their Canto library. They add metadata identifying the product, category, style, and setting, as well as image rights data so the marketing team can identify which images are available for use in paid advertising. Different departments can find, crop, share, or download the images they need for ads, PR campaigns, and the website in a few clicks. Their network of brands and artists also use the content Fy! generates on their own websites. Canto’s Smart Tags add extra metadata to help the Fy! team and their partners find media assets. Their customized library, portals, and style guides help the Fy! team collaborate with agencies and freelancers – all while staying on brand.

Impact #1	With Canto, Fy! now has a single source of truth for their media assets, which are highly visible and easily accessible. This has not only improved efficiency but also helped inspire the marketing team and maximize the value from their hard-earned visual content. The ability to add metadata and image rights data has streamlined the process of identifying and using images for paid advertising. The system has also facilitated collaboration with agencies and freelancers, ensuring that everyone stays on brand. Richard Hirson, who handles marketing operations at Fy!, sees Canto’s ongoing feature development as a great added bonus that gives him confidence that Canto will continue to add value for Fy!.

Impact #1

With Canto, Fy! now has a single source of truth for their media assets, which are highly visible and easily accessible. This has not only improved efficiency but also helped inspire the marketing team and maximize the value from their hard-earned visual content. The ability to add metadata and image rights data has streamlined the process of identifying and using images for paid advertising. The system has also facilitated collaboration with agencies and freelancers, ensuring that everyone stays on brand. Richard Hirson, who handles marketing operations at Fy!, sees Canto’s ongoing feature development as a great added bonus that gives him confidence that Canto will continue to add value for Fy!.

Benefit #1	Canto speeds up a variety of workflows for the Fy! team, reducing request completion time from hours to minutes.
Benefit #2	The marketing team has better visibility of what assets are being used, improving efficiency and coordination.
Benefit #3	The system allows for easy sharing and downloading of images for ads, PR campaigns, and the website, enhancing productivity.

Benefit #1

Canto speeds up a variety of workflows for the Fy! team, reducing request completion time from hours to minutes.

Benefit #2

The marketing team has better visibility of what assets are being used, improving efficiency and coordination.

Benefit #3

The system allows for easy sharing and downloading of images for ads, PR campaigns, and the website, enhancing productivity.

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Overview

Fy! Enhances Content Inspiration and Efficiency with Canto

Operational Impact

Quantitative Benefit