Google Cloud Platform
Case Studies
Futureplay advances to the next level of mobile gaming with Looker
Overview
Futureplay advances to the next level of mobile gaming with LookerGoogle Cloud Platform |
Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Data Exchange & Integration | |
Business Operation Sales & Marketing | |
Data Science Services System Integration | |
Operational Impact
Teams can now track gaming KPIs such as daily active players, session counts, session lengths, and financial data—all from one convenient dashboard. | |
They also can optimize and automate ads, and receive alerts if issues arise. This helps save time, prioritize urgent tasks, and gain needed visibility to make the right decisions for their players and budgets. | |
With 100% of employees using Looker, and a third of them leveraging it every day, everyone at Futureplay can make data-driven decisions to save the fast-growing company time and money. | |
Quantitative Benefit
100% of the company uses Looker | |
95% of employees use data to make weekly decisions | |
A third of employees leverage Looker every day | |