MoEngage
Case Studies
Future Group’s Wallet App Future Pay Boosts Active Userbase by 20% with MoEngage Analytics
Overview
Future Group’s Wallet App Future Pay Boosts Active Userbase by 20% with MoEngage AnalyticsMoEngage |
Networks & Connectivity - 5G Platform as a Service (PaaS) - Application Development Platforms | |
E-Commerce Retail | |
Supply Chain Visibility Traffic Monitoring | |
Operational Impact
The use of MoEngage Analytics led to significant improvements in various aspects of Future Pay's operations, from engagement to conversions. The team was able to gain an in-depth view of users' in-app actions and preferences, which allowed them to set up more informative and relevant engagement strategies. This led to a 5% improvement in CTRs. The team was also able to optimize messaging based on in-depth analytics on banner clicks and categories searched, leading to a 15% increase in engagement on communications and improved visibility of preferred brand products. The team was also able to attribute the conversions that the app was driving to the Future Group stores. Overall, the team observed a 60% increase in conversions through offers and discounts banners and a 20% increase in overall traffic to Future Group entities such as BigBazaar, Future Bazaar, Heritage, etc., from Future Pay. | |
Quantitative Benefit
20% Increase in overall traffic | |
5% Boost in CTRs on engagement campaigns | |
15% More visibility for preferred brand products | |