Xtremepush Case Studies Funstage partner with Xtremepush to increase engagement and drive conversion rates

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	Funstage partner with Xtremepush to increase engagement and drive conversion rates Xtremepush

Funstage partner with Xtremepush to increase engagement and drive conversion rates

Xtremepush

Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions	Sales & Marketing
Services	Software Design & Engineering Services System Integration
Challenge	Funstage, a multi-platform gaming service provider, faced the challenge of engaging their users across app and web, maintaining engagement with their users and determining the most effective engagement channels across all of their platforms. They required a multi-channel analytics and engagement marketing platform in order to integrate into existing systems and platforms, execute multi-channel campaigns through one platform, increase engagement through new channels and innovative campaigns, compare engagement channels through a/b testing, deliver multi-language campaigns, and analyse and compare results of multi-channel campaigns. Read More
About Customer	Funstage is a multi-platform gaming service provider offering synchronous play on mobile apps, social networks and other web-based technologies to gamers around the world. Funstage is a subsidiary of Greentube Internet Entertainment Solutions GmbH. Greentube, the global interactive business unit of NOVOMATIC, is the leading full-service provider in the online and mobile gaming sector and a pioneer in the development and provision of state-of-the-art gaming solutions. GameTwist, one of the largest games provided by Funstage and with over 4,000,000 players a month, it is one of the largest online gaming communities worldwide. Read More
Solution	Funstage partnered with Xtremepush to use their platform for engaging users on their website, mobile site and app. They utilized a number of engagement channels on the Xtremepush platform including push notifications, web push notifications, and the Xtremepush Inbox. They also utilized a number of additional features on the Xtremepush platform including easy integration, segmentation, multi-language campaigns, and A/B testing. The Xtremepush platform enabled Funstage to create and deliver campaigns through personalised, targeted push messages, engage with their web users regularly and with multi-language campaigns, and increase the sign-up rate of registrations for their newsletter. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Functions

Sales & Marketing

Services

Software Design & Engineering Services

System Integration

Challenge

Funstage, a multi-platform gaming service provider, faced the challenge of engaging their users across app and web, maintaining engagement with their users and determining the most effective engagement channels across all of their platforms. They required a multi-channel analytics and engagement marketing platform in order to integrate into existing systems and platforms, execute multi-channel campaigns through one platform, increase engagement through new channels and innovative campaigns, compare engagement channels through a/b testing, deliver multi-language campaigns, and analyse and compare results of multi-channel campaigns.

About Customer

Funstage is a multi-platform gaming service provider offering synchronous play on mobile apps, social networks and other web-based technologies to gamers around the world. Funstage is a subsidiary of Greentube Internet Entertainment Solutions GmbH. Greentube, the global interactive business unit of NOVOMATIC, is the leading full-service provider in the online and mobile gaming sector and a pioneer in the development and provision of state-of-the-art gaming solutions. GameTwist, one of the largest games provided by Funstage and with over 4,000,000 players a month, it is one of the largest online gaming communities worldwide.

Solution

Funstage partnered with Xtremepush to use their platform for engaging users on their website, mobile site and app. They utilized a number of engagement channels on the Xtremepush platform including push notifications, web push notifications, and the Xtremepush Inbox. They also utilized a number of additional features on the Xtremepush platform including easy integration, segmentation, multi-language campaigns, and A/B testing. The Xtremepush platform enabled Funstage to create and deliver campaigns through personalised, targeted push messages, engage with their web users regularly and with multi-language campaigns, and increase the sign-up rate of registrations for their newsletter.

Impact #1	Funstage was able to easily integrate Xtremepush into their web and app with one SDK.
Impact #2	Through highly targeted messaging, Funstage introduced a frictionless solution to their users.
Impact #3	Funstage was able to build and monitor user profiles and integrate Xtremepush with their own back-end segmentation tools.

Impact #1

Funstage was able to easily integrate Xtremepush into their web and app with one SDK.

Impact #2

Through highly targeted messaging, Funstage introduced a frictionless solution to their users.

Impact #3

Funstage was able to build and monitor user profiles and integrate Xtremepush with their own back-end segmentation tools.

Benefit #1	27% lower bounce rate compared to other direct communication channels
Benefit #2	20% Increase in session duration on Funstage platform for users from Xtremepush App & Web Push channels
Benefit #3	50% Higher purchase conversion rate from Web Push Campaigns

Benefit #1

27% lower bounce rate compared to other direct communication channels

Benefit #2

20% Increase in session duration on Funstage platform for users from Xtremepush App & Web Push channels

Benefit #3

50% Higher purchase conversion rate from Web Push Campaigns

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Overview

Funstage partner with Xtremepush to increase engagement and drive conversion rates

Operational Impact

Quantitative Benefit