Blue Yonder Case Studies From Category Management to Leadership at Pepsico

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	From Category Management to Leadership at Pepsico Blue Yonder

From Category Management to Leadership at Pepsico

Blue Yonder

Technology Category	Functional Applications - Inventory Management Systems Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries	Food & Beverage Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Inventory Management Supply Chain Visibility
Services	Software Design & Engineering Services System Integration
Challenge	PepsiCo Australia & New Zealand, home to globally recognized brands such as Smith’s Chips, Red Rock Deli, Bluebird Chips and Twisties, sought to evolve from category management to category leadership. The company aimed to establish a total macro-snacking view, given the increasing importance of grocery. PepsiCo also wanted to improve its rankings in retail benchmarking surveys as a measure of its performance. The company aimed to better engage with retailers to create a macro-snacking total impulse solution and drive store-of-the-future concepts in order to increase basket value. Read More
About Customer	PepsiCo Australia & New Zealand is a division of the global food and beverage giant, PepsiCo. The company is home to some of the most recognized and respected global and regional brands such as Smith’s Chips, Red Rock Deli, Bluebird Chips and Twisties. The company has been striving to embed category thinking within every function of its business, from the development of insight-led innovation right through to shopper-led activation at point of purchase. PepsiCo is committed to bringing its retail partners holistic category solutions, beyond brands and products. Read More
Solution	PepsiCo leveraged Blue Yonder’s space planning solution and 3DVR’s Retail Visualization Suite (RVS) to achieve its goals. The company used these tools to visualize their store presence, further develop their category strategy and bring to life their macro snacking growth strategy. The integration of these solutions provided PepsiCo with a powerful means to visualize their store presence and develop their category strategy. Blue Yonder has been an active partner in supporting PepsiCo’s strategy to go beyond category management to category leadership. The solutions have supported PepsiCo’s team to drive elevated conversations with retailers around the store-of-the-future. Read More Log in to view content
Contents

Technology Category

Functional Applications - Inventory Management Systems

Functional Applications - Warehouse Management Systems (WMS)

Applicable Industries

Food & Beverage

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Inventory Management

Supply Chain Visibility

Services

Software Design & Engineering Services

System Integration

Challenge

PepsiCo Australia & New Zealand, home to globally recognized brands such as Smith’s Chips, Red Rock Deli, Bluebird Chips and Twisties, sought to evolve from category management to category leadership. The company aimed to establish a total macro-snacking view, given the increasing importance of grocery. PepsiCo also wanted to improve its rankings in retail benchmarking surveys as a measure of its performance. The company aimed to better engage with retailers to create a macro-snacking total impulse solution and drive store-of-the-future concepts in order to increase basket value.

About Customer

PepsiCo Australia & New Zealand is a division of the global food and beverage giant, PepsiCo. The company is home to some of the most recognized and respected global and regional brands such as Smith’s Chips, Red Rock Deli, Bluebird Chips and Twisties. The company has been striving to embed category thinking within every function of its business, from the development of insight-led innovation right through to shopper-led activation at point of purchase. PepsiCo is committed to bringing its retail partners holistic category solutions, beyond brands and products.

Solution

PepsiCo leveraged Blue Yonder’s space planning solution and 3DVR’s Retail Visualization Suite (RVS) to achieve its goals. The company used these tools to visualize their store presence, further develop their category strategy and bring to life their macro snacking growth strategy. The integration of these solutions provided PepsiCo with a powerful means to visualize their store presence and develop their category strategy. Blue Yonder has been an active partner in supporting PepsiCo’s strategy to go beyond category management to category leadership. The solutions have supported PepsiCo’s team to drive elevated conversations with retailers around the store-of-the-future.

Impact #1	PepsiCo raised their ranking to no. 2 in category management and no. 1 in insights in the Advantage Survey. They also ranked no. 1 in the COVIN 360 survey for both category management and insights.
Impact #2	The company was able to drive change of mindset with retailers from category management to category leadership.
Impact #3	PepsiCo was able to support the evolution from Salty Snacks category solutions to Macro Snacking Total Impulse Solutions within the company and with retailers.

Impact #1

PepsiCo raised their ranking to no. 2 in category management and no. 1 in insights in the Advantage Survey. They also ranked no. 1 in the COVIN 360 survey for both category management and insights.

Impact #2

The company was able to drive change of mindset with retailers from category management to category leadership.

Impact #3

PepsiCo was able to support the evolution from Salty Snacks category solutions to Macro Snacking Total Impulse Solutions within the company and with retailers.

Benefit #1	PepsiCo achieved no. 1 rankings in category management and insights in retail benchmark surveys.
Benefit #2	The company successfully drove a surge in retail benchmark surveys to no. 1 rankings in category management and insights.

Benefit #1

PepsiCo achieved no. 1 rankings in category management and insights in retail benchmark surveys.

Benefit #2

The company successfully drove a surge in retail benchmark surveys to no. 1 rankings in category management and insights.

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Overview

From Category Management to Leadership at Pepsico

Operational Impact

Quantitative Benefit