Case Studies
From 100 to 20,000 Monthly Candidates - McDonald’s Leverages Automation for Social Media Sourcing
Overview
Analytics & Modeling - Machine Learning | |
Food & Beverage | |
Human Resources | |
Software Design & Engineering Services System Integration | |
Operational Impact
The integration of Talkpush allowed McDonald’s Philippines to drastically shorten the response time to candidates from 5 days to 12 hours. | |
The company saw exponential growth in the number of applicants, processing 20,102 candidates in just 4 months. | |
The custom bot launched in July led to 88% of candidates completing their applications via Facebook Messenger. | |
Quantitative Benefit
Application completion rates rose to 47%, above the industry average. | |
Processed 20,102 candidates in just 4 months, starting from about 100 unique candidates per month. | |