Case Studies FreshDirect Finds Healthy Approach to Recruiting With Jobvite
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FreshDirect Finds Healthy Approach to Recruiting With Jobvite

E-Commerce
Retail
Human Resources
Software Design & Engineering Services
System Integration
Training
FreshDirect, an online grocery delivery service, faced a significant challenge in recruiting for hundreds of delivery, operational, and corporate positions. Their small recruiting team struggled with an unsophisticated applicant tracking system (ATS) that was not user-friendly and lacked efficient reporting capabilities. The team needed a robust recruitment platform to streamline their processes, amplify their employer brand, and provide metrics-backed insights to manage their team effectively.
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FreshDirect is a leading online grocer in the U.S., delivering premium quality fresh-from-the-farm foods and brand-name groceries to customers in the greater New York, New Jersey, Connecticut metro area, and greater Philadelphia, Pennsylvania area. Based in Long Island City, New Jersey, FreshDirect is not just a delivery company; they also have their own brand of products and manufacturing plants. The company is on a mission to provide the freshest, healthiest ingredients and meals to consumers, distinguishing itself from typical fast-food options. With a wide range of positions to fill in their corporate office, operations, and transportation, FreshDirect is constantly in need of efficient recruitment solutions.
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FreshDirect chose Jobvite Hire as their recruitment platform. The implementation of Jobvite went smoothly, thanks to the excellent customer service provided by Jobvite's team. The platform allowed FreshDirect to streamline their recruiting process, share open job positions through employees' social networks, and gain access to critical metrics. Jobvite's reporting capabilities were particularly beneficial, enabling hiring managers to oversee their teams effectively. The platform also empowered the entire organization to act as recruiters by making it easy for employees to share job openings on their social networks. Additionally, Jobvite's metrics-driven approach helped FreshDirect identify inefficiencies in their hiring process, such as the time taken to schedule interviews, and address them promptly.
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FreshDirect filled over a thousand open requisitions in one year with higher quality candidates than ever before.
The recruiting process became more efficient, allowing the small team to handle a large volume of hires effectively.
Jobvite's reporting tools provided valuable insights, enabling hiring managers to track team performance and optimize the hiring process.
Over 1,000 hires in 2015, constituting about a third of FreshDirect's entire workforce.
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