Source Intelligence Case Studies Fresh.Point: Revolutionizing the European Fruit and Vegetable Sector with IoT
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Fresh.Point: Revolutionizing the European Fruit and Vegetable Sector with IoT

Source Intelligence
Platform as a Service (PaaS) - Application Development Platforms
Food & Beverage
Behavior & Emotion Tracking
Leakage & Flood Monitoring
Testing & Certification
The European fruit and vegetable sector faced a significant challenge in terms of residue monitoring. Wholesalers and international traders needed a platform that could streamline the process of assigning, reporting, and analyzing product tests. The lack of a collaborative platform resulted in inefficiencies, increased costs, and a lack of quality information. Furthermore, the sector lacked a comprehensive system that could provide insights into trends and best practices by comparing products, residues, suppliers, regions, and periods of time. The absence of a user-friendly business intelligence tool made it difficult for managers to independently browse data and create visualizations to support informed decision-making within their organizations.
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The customers of Fresh.Point are wholesalers and international traders in the European fruit and vegetable sector. These traders are involved in the process of assigning, reporting, and analyzing product tests for residue monitoring. They require a platform that can streamline this process, provide quality information, and reduce costs. They also need a tool that can provide insights into trends and best practices by comparing various factors such as products, residues, suppliers, regions, and periods of time. The customers are also managers who need a user-friendly business intelligence tool that allows them to independently browse data and create visualizations to support informed decision-making within their organizations.
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Fresh.Point, a collaborative residue monitoring platform, was introduced to address these challenges. It connected traders with food laboratories and supported the workflow of assigning, reporting, and analyzing product tests. By sharing this online infrastructure and functionality, as well as knowledge on residue monitoring and anonymized data, cooperating traders were able to increase process and information quality while reducing costs. Additionally, the FreshPoint Analytics add-on allowed traders to look at aggregated data from every imaginable angle. They could compare products, residues, suppliers, regions, and periods of time, enabling them to discover new trends at an early stage or track data correlations that may point to best practices. This Self-Service Business Intelligence add-on was designed to be extremely user-friendly, allowing managers to independently browse the data and create stunning visualizations with a few clicks.
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The introduction of Fresh.Point has revolutionized the European fruit and vegetable sector by providing a collaborative platform for residue monitoring. It has streamlined the process of assigning, reporting, and analyzing product tests, leading to increased process and information quality. The platform has also reduced costs for traders by sharing online infrastructure and functionality. The FreshPoint Analytics add-on has empowered traders with the ability to discover new trends at an early stage and track data correlations that may point to best practices. Managers have been able to independently browse data and create visualizations, supporting informed decision-making within their organizations. Furthermore, the sharing of anonymized data has provided an opportunity for traders to learn more about potential risks.
Time-saving: Fresh.Point provides a single workflow between traders and food laboratories that examines product samples against several standards.
Efficiency: Traders can review single test results or assess comprehensible reports on aggregated data that are automatically generated.
Analytics: Fresh.Point allows traders to look at the data from every imaginable angle.
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