Metapack Case Studies Free Delivery to Store Provides Halfords with a Key Strategic Advantage

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	Free Delivery to Store Provides Halfords with a Key Strategic Advantage Metapack

Free Delivery to Store Provides Halfords with a Key Strategic Advantage

Metapack

Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Automotive Retail
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Inventory Management Supply Chain Visibility
Services	Software Design & Engineering Services System Integration
Challenge	Halfords, a company offering 30,000 product lines related to automobiles, leisure, cycling, and more, wanted to keep up with the changing consumer behaviors as online shopping becomes more prevalent. The company aimed to launch a service that allows consumers to order goods online and collect them from a local store at no extra delivery cost. This was in response to the changing shopping habits of their customers who increasingly move between Halfords stores and the brand’s website. The challenge was to implement this without incurring any additional implementation, resource, or cost requirements. Read More
About Customer	Halfords is a well-established brand that was founded in 1902. The company operates more than 460 retail stores throughout the UK and ROI, with its head office located in Worcestershire. Halfords offers a comprehensive range of products to consumers interested in automobiles, leisure, cycling, and more. The company's multichannel strategy has grown in combination with the Halfords store network to provide a compelling array of services to meet changing consumer behaviors as online becomes more and more embedded in everyday life. The company's website offers 30,000 product lines, providing a truly comprehensive range to its customers. Read More
Solution	Halfords had previously overhauled its ‘direct from supplier’ process by adopting MetaPack’s Supplier Direct solution. Each morning order data is imported from SAP to MetaPack with the click of just one button. Each supplier can then log onto MetaPack through a web interface to see all of their Halfords orders as pre-allocated consignments. MetaPack prints the carrier labels for the supplier and sends collection notices to the appropriate carrier. Both the suppliers’ and Halfords’ customer service teams have full visibility into delivery information. With this process already in place, it was easy for Halfords to add the ‘free delivery to store’ option without any additional implementation, resource or cost requirements. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Automotive

Retail

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Inventory Management

Supply Chain Visibility

Services

Software Design & Engineering Services

System Integration

Challenge

Halfords, a company offering 30,000 product lines related to automobiles, leisure, cycling, and more, wanted to keep up with the changing consumer behaviors as online shopping becomes more prevalent. The company aimed to launch a service that allows consumers to order goods online and collect them from a local store at no extra delivery cost. This was in response to the changing shopping habits of their customers who increasingly move between Halfords stores and the brand’s website. The challenge was to implement this without incurring any additional implementation, resource, or cost requirements.

About Customer

Halfords is a well-established brand that was founded in 1902. The company operates more than 460 retail stores throughout the UK and ROI, with its head office located in Worcestershire. Halfords offers a comprehensive range of products to consumers interested in automobiles, leisure, cycling, and more. The company's multichannel strategy has grown in combination with the Halfords store network to provide a compelling array of services to meet changing consumer behaviors as online becomes more and more embedded in everyday life. The company's website offers 30,000 product lines, providing a truly comprehensive range to its customers.

Solution

Halfords had previously overhauled its ‘direct from supplier’ process by adopting MetaPack’s Supplier Direct solution. Each morning order data is imported from SAP to MetaPack with the click of just one button. Each supplier can then log onto MetaPack through a web interface to see all of their Halfords orders as pre-allocated consignments. MetaPack prints the carrier labels for the supplier and sends collection notices to the appropriate carrier. Both the suppliers’ and Halfords’ customer service teams have full visibility into delivery information. With this process already in place, it was easy for Halfords to add the ‘free delivery to store’ option without any additional implementation, resource or cost requirements.

Impact #1	The MetaPack Supplier Direct solution enables a huge level of scalability – Halfords is able to extend its product range without incurring any overheads, expand delivery offers and increase flexibility and visibility when shipping from suppliers.
Impact #2	The introduction of free delivery to stores means that Halfords customers are now able to choose from a wider range of products.
Impact #3	Halfords’ ‘free delivery to store’ option contributes to increasing in-store sales and retaining customer loyalty.

Impact #1

The MetaPack Supplier Direct solution enables a huge level of scalability – Halfords is able to extend its product range without incurring any overheads, expand delivery offers and increase flexibility and visibility when shipping from suppliers.

Impact #2

The introduction of free delivery to stores means that Halfords customers are now able to choose from a wider range of products.

Impact #3

Halfords’ ‘free delivery to store’ option contributes to increasing in-store sales and retaining customer loyalty.

Benefit #1	Offers 30,000 product lines online
Benefit #2	Increased customer loyalty, retention and in-store sales
Benefit #3	Achieved flexibility in delivery options

Benefit #1

Offers 30,000 product lines online

Benefit #2

Increased customer loyalty, retention and in-store sales

Benefit #3

Achieved flexibility in delivery options

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Overview

Free Delivery to Store Provides Halfords with a Key Strategic Advantage

Operational Impact

Quantitative Benefit