Foursquare, a leading location data and technology company, was struggling to compete with larger brands like Google and Spotify in the talent acquisition space. The company was particularly finding it difficult to fill senior roles and attract diverse candidates. Their existing recruitment strategy, which relied heavily on LinkedIn, was not yielding the desired results. Cliff Jadoo, Foursquare’s Director of Engineering & Product Recruitment, wanted to increase brand awareness and add more diverse candidates to his long-term pipeline. However, he was aware that manually sourcing through LinkedIn Recruiter was not sufficient and was adding to the workload of the recruitment team.
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