Appier
Case Studies
Formosa Optical's Digital Transformation with Appier's AI Solutions
Overview
Formosa Optical's Digital Transformation with Appier's AI SolutionsAppier |
Platform as a Service (PaaS) - Application Development Platforms Sensors - Optical Sensors | |
Retail | |
Sales & Marketing | |
Tamper Detection Track & Trace of Assets | |
Data Science Services System Integration | |
Operational Impact
The partnership with Appier and the adoption of its AI solutions, AIXON and AIQUA, allowed Formosa Optical to effectively integrate its online and offline data, providing valuable insights into customer preferences and behaviors. This enabled the company to precisely segment its customers based on their preferences and needs, and target them with personalized messages across multiple channels. The AI-driven approach also facilitated the implementation of an effective online-to-offline marketing strategy, moving customers from online discovery to offline purchases. This not only improved the customer experience but also optimized the company's marketing strategy, leading to increased conversions and customer satisfaction. | |
Quantitative Benefit
Integration of all online and offline data | |
Generation of 800+ custom labels for customer segmentation | |
Increase in EDM open rate and click-through rate | |