Case Studies Forever Direct Boosts Emea Fulfilment Capacity and Service Levels with Manhattan Solutions

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	Forever Direct Boosts Emea Fulfilment Capacity and Service Levels with Manhattan Solutions

Forever Direct Boosts Emea Fulfilment Capacity and Service Levels with Manhattan Solutions

Technology Category	Functional Applications - Warehouse Management Systems (WMS) Functional Applications - Enterprise Resource Planning Systems (ERP) Functional Applications - Remote Monitoring & Control Systems
Applicable Industries	Consumer Goods
Applicable Functions	Warehouse & Inventory Management Logistics & Transportation
Use Cases	Inventory Management Warehouse Automation Predictive Maintenance Supply Chain Visibility
Services	System Integration Software Design & Engineering Services
Challenge	Forever Direct needed to centralize its logistical processes in a new regional distribution centre (RDC) to supply 93 countries in EMEA with Forever Living Products. The company also had to process 'direct delivery' orders for distributors in 19 countries. The original distribution model involved goods being dispatched from multiple distribution centres or directly from the US-based factories, which was complex and inefficient. Surveys indicated that the supply chain was too complex and was slowing down product and information flows. The company needed a modern, centralized distribution approach to meet 100% of the demand and delivery requirements of its distributors. Read More
About Customer	Forever Direct EU BV is an EMEA importer and distributor of Aloe Vera-based products from its US-based parent company, Forever Living Products. The company operates a regional distribution centre (RDC) in Oud Gastel, Netherlands, to serve around 500,000 independent distributors located in 93 countries. Forever Living Products, founded in 1978, is a US family firm that decided to build a new RDC in the Benelux region to gain better access to its customers across Europe, the Middle East, and Africa (EMEA). The company aims to produce accessible, high-quality products and needed a reliable IT infrastructure to support its centralized logistics operations. Read More
Solution	Forever Direct selected Manhattan Associates’ Warehouse Management (WMS) and Supply Chain Intelligence (SCI) solutions to support its distribution operations in the new RDC. The WMS would drive logistics processes, while the SCI would monitor and further improve supply chain performance. The implementation roadmap for Manhattan’s solutions covered an area of 17,000 sq. m (180,000 sq. ft.) and lasted for 10 months. The deployment aimed to cut costs, optimize staff deployment, improve order fulfillment accuracy, and enhance service levels. Additional systems like Warehouse Control System (WCS), Enterprise Resource Planning (ERP) for sales and operations planning, and transport management and customs software were also implemented. The new IT infrastructure allowed for a more modern way of executing operational processes, ensuring scalability for future growth. Read More Log in to view content
Contents

Technology Category

Functional Applications - Warehouse Management Systems (WMS)

Functional Applications - Enterprise Resource Planning Systems (ERP)

Functional Applications - Remote Monitoring & Control Systems

Applicable Industries

Consumer Goods

Applicable Functions

Warehouse & Inventory Management

Logistics & Transportation

Use Cases

Inventory Management

Warehouse Automation

Predictive Maintenance

Supply Chain Visibility

Services

System Integration

Software Design & Engineering Services

Challenge

Forever Direct needed to centralize its logistical processes in a new regional distribution centre (RDC) to supply 93 countries in EMEA with Forever Living Products. The company also had to process 'direct delivery' orders for distributors in 19 countries. The original distribution model involved goods being dispatched from multiple distribution centres or directly from the US-based factories, which was complex and inefficient. Surveys indicated that the supply chain was too complex and was slowing down product and information flows. The company needed a modern, centralized distribution approach to meet 100% of the demand and delivery requirements of its distributors.

About Customer

Forever Direct EU BV is an EMEA importer and distributor of Aloe Vera-based products from its US-based parent company, Forever Living Products. The company operates a regional distribution centre (RDC) in Oud Gastel, Netherlands, to serve around 500,000 independent distributors located in 93 countries. Forever Living Products, founded in 1978, is a US family firm that decided to build a new RDC in the Benelux region to gain better access to its customers across Europe, the Middle East, and Africa (EMEA). The company aims to produce accessible, high-quality products and needed a reliable IT infrastructure to support its centralized logistics operations.

Solution

Forever Direct selected Manhattan Associates’ Warehouse Management (WMS) and Supply Chain Intelligence (SCI) solutions to support its distribution operations in the new RDC. The WMS would drive logistics processes, while the SCI would monitor and further improve supply chain performance. The implementation roadmap for Manhattan’s solutions covered an area of 17,000 sq. m (180,000 sq. ft.) and lasted for 10 months. The deployment aimed to cut costs, optimize staff deployment, improve order fulfillment accuracy, and enhance service levels. Additional systems like Warehouse Control System (WCS), Enterprise Resource Planning (ERP) for sales and operations planning, and transport management and customs software were also implemented. The new IT infrastructure allowed for a more modern way of executing operational processes, ensuring scalability for future growth.

Impact #1	The new RDC has significantly improved efficiency and established a scalable supply chain platform for future growth.
Impact #2	The WMS and SCI solutions have optimized warehouse processes and supply chain performance.
Impact #3	The new IT infrastructure has enhanced order fulfillment accuracy and service levels.

Impact #1

The new RDC has significantly improved efficiency and established a scalable supply chain platform for future growth.

Impact #2

The WMS and SCI solutions have optimized warehouse processes and supply chain performance.

Impact #3

The new IT infrastructure has enhanced order fulfillment accuracy and service levels.

Benefit #1	The number of orders processed per month increased from 5,000 to 55,000.
Benefit #2	The RDC serves around 500,000 independent distributors in 93 countries.
Benefit #3	The implementation covered an area of 17,000 sq. m (180,000 sq. ft.) and lasted for 10 months.

Benefit #1

The number of orders processed per month increased from 5,000 to 55,000.

Benefit #2

The RDC serves around 500,000 independent distributors in 93 countries.

Benefit #3

The implementation covered an area of 17,000 sq. m (180,000 sq. ft.) and lasted for 10 months.

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Overview

Forever Direct Boosts Emea Fulfilment Capacity and Service Levels with Manhattan Solutions

Operational Impact

Quantitative Benefit