Plivo Case Studies Fluent Boosts SMS Deliverability and Revenue with Plivo

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	Fluent Boosts SMS Deliverability and Revenue with Plivo Plivo

Fluent Boosts SMS Deliverability and Revenue with Plivo

Plivo

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Cities & Municipalities Consumer Goods
Applicable Functions	Maintenance Sales & Marketing
Use Cases	Smart City Operations Time Sensitive Networking
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	Fluent, a leader in customer acquisition, was facing a significant challenge with SMS deliverability in Canada. The company uses various channels, including SMS and email, to communicate with users who have consented to be contacted and who could be a good fit for their growth marketing partners. However, in 2021, Fluent was struggling with SMS deliverability in Canada, which was affecting their ability to connect with users and deliver targeted offers. The company needed a quick and effective solution to this problem to maintain its competitive advantage and continue driving high-intent customers to their clients. Read More
About Customer	Fluent, Inc (NASDAQ: FLNT) is a leading company in customer acquisition, leveraging its direct response expertise to drive engagement and power discovery for leading brands. The company uses proprietary data science to connect audiences of data-rich consumers to targeted offers, allowing them to find new opportunities, content, and products that enhance their lives. Established in 2010 and headquartered in New York City, Fluent's team of experts have invested over $1B in media across its digital media portfolio to build a global audience available through 500+ DSPs, DMPs, online publishers, and programmatic platforms. Fluent uses channels like SMS and email to communicate with users who have provided consent to be contacted and who could be a good fit for their growth marketing partners. Read More
Solution	Fluent turned to Plivo for a solution to their SMS deliverability problem. Plivo’s SMS API and Powerpack were implemented, which solved the deliverability issue and enabled Fluent to connect with its users using tailored SMS messaging. Plivo’s Powerpack feature automatically distributes message traffic across a pool of source numbers while keeping businesses compliant with per-day and per-second throughput limits. This feature made the process easier for Fluent, as they did not have to worry about sending speeds or pooling numbers together. Additionally, Plivo’s API was easy to use for Fluent’s developers, allowing them to get up and running within a day or two of getting started. Beyond ease of use, Plivo offered transparency in reporting, which was critical for Fluent to check the SMS logs and see the messages that were delivered and undelivered, and understand why messages were undelivered. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Cities & Municipalities

Consumer Goods

Applicable Functions

Maintenance

Sales & Marketing

Use Cases

Smart City Operations

Time Sensitive Networking

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

Fluent, a leader in customer acquisition, was facing a significant challenge with SMS deliverability in Canada. The company uses various channels, including SMS and email, to communicate with users who have consented to be contacted and who could be a good fit for their growth marketing partners. However, in 2021, Fluent was struggling with SMS deliverability in Canada, which was affecting their ability to connect with users and deliver targeted offers. The company needed a quick and effective solution to this problem to maintain its competitive advantage and continue driving high-intent customers to their clients.

About Customer

Fluent, Inc (NASDAQ: FLNT) is a leading company in customer acquisition, leveraging its direct response expertise to drive engagement and power discovery for leading brands. The company uses proprietary data science to connect audiences of data-rich consumers to targeted offers, allowing them to find new opportunities, content, and products that enhance their lives. Established in 2010 and headquartered in New York City, Fluent's team of experts have invested over $1B in media across its digital media portfolio to build a global audience available through 500+ DSPs, DMPs, online publishers, and programmatic platforms. Fluent uses channels like SMS and email to communicate with users who have provided consent to be contacted and who could be a good fit for their growth marketing partners.

Solution

Fluent turned to Plivo for a solution to their SMS deliverability problem. Plivo’s SMS API and Powerpack were implemented, which solved the deliverability issue and enabled Fluent to connect with its users using tailored SMS messaging. Plivo’s Powerpack feature automatically distributes message traffic across a pool of source numbers while keeping businesses compliant with per-day and per-second throughput limits. This feature made the process easier for Fluent, as they did not have to worry about sending speeds or pooling numbers together. Additionally, Plivo’s API was easy to use for Fluent’s developers, allowing them to get up and running within a day or two of getting started. Beyond ease of use, Plivo offered transparency in reporting, which was critical for Fluent to check the SMS logs and see the messages that were delivered and undelivered, and understand why messages were undelivered.

Impact #1	The implementation of Plivo’s SMS API and Powerpack not only solved Fluent's deliverability problem but also brought several operational benefits. The ease of use of Plivo’s API was appreciated by Fluent’s developers, enabling them to get the system up and running within a day or two. The Powerpack feature simplified the process of distributing message traffic, eliminating worries about sending speeds or pooling numbers together. Moreover, Plivo’s transparency in reporting was instrumental in troubleshooting, saving Fluent hours of guesswork. Fluent also appreciated the timely and thorough responses received from Plivo’s support team, which helped them navigate the unpredictable SMS space. The self-service console and ease of use, along with quick turnaround times for approvals, were also highlighted as key advantages of Plivo’s approach.

Impact #1

The implementation of Plivo’s SMS API and Powerpack not only solved Fluent's deliverability problem but also brought several operational benefits. The ease of use of Plivo’s API was appreciated by Fluent’s developers, enabling them to get the system up and running within a day or two. The Powerpack feature simplified the process of distributing message traffic, eliminating worries about sending speeds or pooling numbers together. Moreover, Plivo’s transparency in reporting was instrumental in troubleshooting, saving Fluent hours of guesswork. Fluent also appreciated the timely and thorough responses received from Plivo’s support team, which helped them navigate the unpredictable SMS space. The self-service console and ease of use, along with quick turnaround times for approvals, were also highlighted as key advantages of Plivo’s approach.

Benefit #1	Fluent increased its revenue from SMS by 106% in a period of three months.
Benefit #2	Fluent increased average revenue per user by 37% thanks to Plivo’s strong deliverability rates.

Benefit #1

Fluent increased its revenue from SMS by 106% in a period of three months.

Benefit #2

Fluent increased average revenue per user by 37% thanks to Plivo’s strong deliverability rates.

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Overview

Fluent Boosts SMS Deliverability and Revenue with Plivo

Operational Impact

Quantitative Benefit