Conversica Case Studies Flexential's AI-Powered Lead Engagement: A Case Study

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	Flexential's AI-Powered Lead Engagement: A Case Study Conversica

Flexential's AI-Powered Lead Engagement: A Case Study

Conversica

Applicable Functions	Sales & Marketing
Challenge	Flexential was facing a significant challenge in effectively and efficiently following up with leads. The company was primarily using drip campaigns, which only pushed information to inbound leads. However, this method was not providing any data to indicate any other follow-up. The company needed a solution that was not only effective but also scalable, given the large number of leads and the company's growth trajectory. The lack of a robust follow-up system was potentially leading to missed opportunities and inefficiencies in the company's marketing efforts. Read More
About Customer	Flexential is a hybrid IT infrastructure provider that offers a range of services including colocation, interconnection, cloud and managed IT services. The company is headquartered in Charlotte, North Carolina and operates 16 data centers in key U.S. markets. Flexential serves thousands of customers both in the U.S. and abroad. The company operates in the technology industry and is constantly seeking ways to improve its lead engagement and follow-up processes. Read More
Solution	Flexential adopted the Conversica automated sales assistant to address its lead follow-up challenge. This AI-powered assistant was tasked with following up with every lead from various sources including industry events, downloaded content from the website, syndicated content, and attended webinars. Each lead received a tailored email message that initiated a two-way conversation. The AI assistant was designed to ask questions and respond in context, providing a personal touch to the outreach. This solution provided Flexential with a high level of lead engagement, ensuring that no potential opportunities were missed and that the company could scale its marketing efforts effectively. Read More Log in to view content
Contents

Applicable Functions

Sales & Marketing

Challenge

Flexential was facing a significant challenge in effectively and efficiently following up with leads. The company was primarily using drip campaigns, which only pushed information to inbound leads. However, this method was not providing any data to indicate any other follow-up. The company needed a solution that was not only effective but also scalable, given the large number of leads and the company's growth trajectory. The lack of a robust follow-up system was potentially leading to missed opportunities and inefficiencies in the company's marketing efforts.

About Customer

Flexential is a hybrid IT infrastructure provider that offers a range of services including colocation, interconnection, cloud and managed IT services. The company is headquartered in Charlotte, North Carolina and operates 16 data centers in key U.S. markets. Flexential serves thousands of customers both in the U.S. and abroad. The company operates in the technology industry and is constantly seeking ways to improve its lead engagement and follow-up processes.

Solution

Flexential adopted the Conversica automated sales assistant to address its lead follow-up challenge. This AI-powered assistant was tasked with following up with every lead from various sources including industry events, downloaded content from the website, syndicated content, and attended webinars. Each lead received a tailored email message that initiated a two-way conversation. The AI assistant was designed to ask questions and respond in context, providing a personal touch to the outreach. This solution provided Flexential with a high level of lead engagement, ensuring that no potential opportunities were missed and that the company could scale its marketing efforts effectively.

Impact #1	The implementation of the Conversica automated sales assistant has had a significant impact on Flexential's operations. The AI-powered assistant has not only improved the company's lead engagement but has also provided a scalable solution that can grow with the company. The personal touch added by the AI assistant's ability to initiate two-way conversations has led to a higher level of engagement from leads. This has resulted in more opportunities being created and a significant increase in potential revenue. Looking forward, Flexential plans to continue using the AI assistant in its growing marketing activities and expand the types of conversations for lead follow-up. The company also plans to use the AI assistant across the board once it completes its merger with ViaWest.

Impact #1

The implementation of the Conversica automated sales assistant has had a significant impact on Flexential's operations. The AI-powered assistant has not only improved the company's lead engagement but has also provided a scalable solution that can grow with the company. The personal touch added by the AI assistant's ability to initiate two-way conversations has led to a higher level of engagement from leads. This has resulted in more opportunities being created and a significant increase in potential revenue. Looking forward, Flexential plans to continue using the AI assistant in its growing marketing activities and expand the types of conversations for lead follow-up. The company also plans to use the AI assistant across the board once it completes its merger with ViaWest.

Benefit #1	$3M created in opportunity
Benefit #2	670+ phone numbers received
Benefit #3	11K+ leads engaged

Benefit #1

$3M created in opportunity

Benefit #2

670+ phone numbers received

Benefit #3

11K+ leads engaged

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Overview

Flexential's AI-Powered Lead Engagement: A Case Study

Operational Impact

Quantitative Benefit